Hennessy Unveils New Ready-to-Serve Cocktail Collection
HOSPITALITY
Hennessy Very Special Cocktails ready to serve collection.
There's a reason Hennessy has been the world's leading cognac for over 260 years, it has an uncanny ability to show up wherever culture is happening and make itself at home. This June, it's showing up in a brand new way: bottled, ready to serve, and designed for the moments when you want to celebrate without the setup.
Maison Hennessy is launching Hennessy Very Special Cocktails, a collection of three ready-to-serve cocktails crafted with Hennessy Very Special cognac. Available across the United States starting this month, the lineup features three distinct recipes, Henny-Rita, Henny Berry, and Henny Iced Tea, each packaged in a convenient 375ml bottle and built around a simple, deeply appealing instruction: chill, pour, and share.
Three Cocktails, Three Distinct Personalities
Each recipe in the collection was crafted by Renaud Fillioux de Gironde, Hennessy's eighth-generation Master Blender, a detail that matters. These aren't generic premixed drinks with a cognac label attached. They're the product of the same meticulous quality standard that defines every expression the Maison produces.
The Henny-Rita (18% ABV) is a vibrant twist on the classic margarita, pairing bright natural lime flavor with the round citrus and toasted notes of Hennessy Very Special. The Henny Berry (20% ABV) takes a mojito-inspired direction, bursting with natural blackcurrant and blackberry brightness, balanced by lime, mint, and the smooth spice character of the cognac beneath. The Henny Iced Tea (18% ABV) is the most laid-back of the three, crisp black tea with delicate orange and lemon, softened by vanilla and spice from the Very Special.
Built for the Season, Backed by Culture
The launch is supported by a campaign built around the idea of "Henny Season," an invitation to a new generation of consumers to discover Hennessy in a fresh, accessible format. The creative team behind it is as considered as the cocktails themselves: directed by Spanish filmmaker Albert Moya, with photography by Clara Balzary and styling by Imruh Asha.
Three cultural voices anchor the campaign, each paired with a signature serve that reflects their personality. Actor and musician Michael Cimino brings relaxed charm to the Henny-Rita. Model and creative Salem Mitchell expresses a refined, fashion-forward sensibility through the Henny Iced Tea. And comedic creator Quenlin Blackwell brings bold, spontaneous energy to the Henny Berry. The pairings feel intentional rather than assigned, each person genuinely embodying the spirit of their drink.
A New Chapter for an Iconic Maison
Hennessy Very Special Cocktails represent something meaningful for the brand beyond a product launch. As Charles Delapalme, President and CEO of Maison Hennessy, framed it: "Hennessy has always balanced deep respect for tradition with an ability to be a pioneer." The ready-to-serve format is a natural evolution, the same uncompromising quality applied to modern lifestyles that don't always have time for a full bar setup.
Arriving as Maison Hennessy celebrates its 250th anniversary in the United States, the timing couldn't be more fitting. The collection is available at select retailers nationwide for a suggested retail price of $15.99 for 375ml. Summer just got an upgrade.
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