Higgsfield Releases Cinema Studio 2.0 for Professional Video Production
TECHNOLOGY
This update redefines directorial control, giving creators the power to produce professional scenes up to 16 times more efficiently.
Higgsfield has launched Cinema Studio 2.0, an updated version of its AI video platform that gives creators professional-level control over scene production. The platform, which serves over 20 million active users, has been adopted by major production studios and is used to secure commercial contracts for independent creators.
Professional Adoption and Real-World Applications
Leading production houses including Vertex CGI and Secret Level now use the platform for client work. Secret Level, the studio behind campaigns for Coca-Cola, Will.i.am, and The Black Eyed Peas, built its Secret Level Academy trailer entirely on Higgsfield Cinema Studio.
Emmy Award-winning filmmaker Jason Zada, founder of Secret Level, praised the platform's filmmaker-focused design. "There are plenty of AI platforms out there, but very few feel like they're made for filmmakers," Zada said. "The innovation coming from them actually opens new creative doors."
Karsten Winegeart, CEO of Dime Labs, uses Higgsfield to secure professional sports contracts. During a spec project for the 2025 NBA Finals, Winegeart created shots that would have cost hundreds of thousands of dollars using traditional production methods. "I realized AI wasn't replacing filmmaking, it was removing limitations," he explained.
Creator-to-Commercial Pipeline
The Higgsfield Creators community hub connects users with commercial opportunities at NBA teams, major fashion and sportswear brands, and technology companies. Creators showcase portfolios to secure high-profile projects, turning independent work into professional contracts.
Alex Mashrabov, CEO of Higgsfield, described the company's mission as removing the "production tax" that prevents stories from being told. "We are excited to see the wide adoption of Cinema Studio, which gives creators the professional-grade consistency required to land real-world commercial campaigns," he said.
Cinema Studio 2.0 Features
The update centers around a comprehensive Director Panel that provides control over virtual production elements. Co-developed with Higgsfield's internal team of award-winning directors and editors, the platform mirrors professional production workflows.
The Director Panel includes six professional camera bodies, 11 optical lenses, and over 15 director movements. This allows creators to define the exact look and visual style of each shot with precision controls matching physical production equipment.
Grid Mode renders up to 16 variations of a shot simultaneously at the cost of a single generation. Directors can audition multiple takes instantly, reducing the time and budget needed to select the optimal starting image for their projects.
The Multishot Editor enables users to lock shots in a sequence, edit scene flows, adjust speed, and set specific genres to control pacing and style. This provides continuity across multi-shot projects with consistent visual treatment.
Technical Capabilities
Cinema Studio 2.0 introduces 3D Scene Creation for fully spatial environments, giving directors depth and immersive control. Advanced character controls allow users to select specific actors and direct emotional performances that feel authentic and reactive.
All outputs render in Full 4K resolution, meeting professional broadcast standards and large-screen format requirements. The platform integrates multiple AI video models including OpenAI's Sora, Google's Veo, Alibaba's WAN, Kuaishou's Kling, and MiniMax into a single workflow.
Platform Architecture
Higgsfield develops its own generative video and image models while integrating leading third-party models into production-ready workflows. This allows teams to select the optimal model for each creative task without rebuilding pipelines or switching between platforms.
The system is designed for professional creators, brands, agencies, and marketing teams producing high-fidelity video at scale. The platform reduces production costs by enabling creators to achieve professional results up to 16 times more efficiently than traditional methods.
Business Model and Access
The platform serves as infrastructure connecting independent creation with commercial opportunities. By providing professional-grade tools at accessible price points, Higgsfield enables creators to compete for contracts previously limited to established production houses.
Users can learn more about Cinema Studio 2.0 at https://higgsfield.ai/blog/cinema-studio-guide. The platform continues to expand its feature set based on feedback from professional directors and commercial production requirements.
Higgsfield's approach addresses cost barriers in video production by providing tools that deliver professional quality without the traditional production infrastructure required for comparable results.