Hisense Creates More Accessible and Inclusive FIFA World Cup 2026™ Experiences
SPORTS
Hisense supports more accessible and omfortable FIFA World Cup 2026™ experiences.
Hisense, a global leader in consumer electronics and an official partner of FIFA World Cup 2026,™ is rolling out a powerful new initiative designed to make this year’s tournament more inclusive for fans of all ages, abilities, and sensory needs. The company is launching “Finding Calm in the Roar,” a multi‑city program that brings sensory‑friendly viewing zones, community activations, and accessibility‑driven experiences to all 16 host cities across the United States, Canada, and Mexico.
The effort reflects Hisense’s broader mission: ensuring that the excitement of the World Cup is accessible to everyone, not just the loudest fans in the stadium.
Creating Sensory‑Friendly Viewing Experiences Across North America
Hisense’s campaign centers on building sensory‑friendly spaces that allow fans who may be sensitive to noise, crowds, or overstimulation to enjoy the World Cup in a calmer, more controlled environment. These spaces will feature:
Lower‑volume viewing areas
Soft lighting and reduced visual stimulation
Comfortable seating zones
Noise‑dampening headphones
Sensory tools designed for neurodivergent fans
The goal is to ensure that families, children, and individuals with sensory sensitivities can participate in the global celebration without feeling overwhelmed.
A Commitment to Accessibility and Inclusion
Hisense’s initiative expands beyond sensory‑friendly zones. The company is also supporting:
Community‑based viewing events
Accessible fan experiences for people with mobility challenges
Educational content that helps families prepare for large sporting events
Partnerships with local organizations focused on neurodiversity and inclusive design
By embedding accessibility into its World Cup programming, Hisense is helping redefine what major sporting events can look like, and who they can welcome.
Technology Designed to Support Calm and Comfort
The campaign also highlights Hisense’s growing portfolio of TVs and home‑entertainment products engineered to reduce eye strain and enhance comfort. These include:
Low‑blue‑light displays
Anti‑glare screen technology
Adaptive brightness features
High‑contrast modes that support visual accessibility
These innovations align with the company’s message: fans should be able to enjoy the World Cup in ways that feel good for their bodies and minds.
Bringing Calm to the Roar of 16 Host Cities
The “Finding Calm in the Roar” program will appear in all FIFA World Cup 2026™ host cities, including:
Boston
New York/New Jersey
Philadelphia
Miami
Atlanta
Dallas
Houston
Kansas City
Los Angeles
San Francisco Bay Area
Seattle
Vancouver
Toronto
Guadalajara
Mexico City
Monterrey
Each city will feature localized activations tailored to its communities, ensuring that fans across North America can participate in the excitement in ways that feel comfortable and welcoming.
A New Standard for Global Sports Inclusivity
Hisense’s initiative represents a meaningful shift in how brands show up during major sporting events. Rather than focusing solely on spectacle, the company is investing in calm, comfort, and accessibility, helping fans who often feel excluded from large events experience the joy of the World Cup.
By creating sensory‑friendly spaces and championing inclusive design, Hisense is setting a new benchmark for what global sports partnerships can achieve.
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