HOTWORX Reaches 800 Studios as Global Fitness Movement Accelerates
HEALTH & BEAUTYHOSPITALITY
HOTWORX®, the 24-hour infrared fitness studio franchise, has officially reached another landmark moment with the opening of its 800th studio.
In just eight years, the fitness industry has been fundamentally reshaped by a simple, powerful concept: efficient, science-backed workouts conducted in patented infrared heat. HOTWORX®, the revolutionary 24-hour infrared fitness studio franchise, has officially announced a landmark achievement with the opening of its 800th studio. This significant milestone solidifies the brand's position as a global phenomenon, accelerating the infrared fitness movement worldwide.
The rapid expansion across the United States and internationally reflects a massive, growing consumer demand for results-driven wellness experiences that offer total flexibility.
The Power of 3D Training
HOTWORX is built on its proprietary "3D Training" method, which uniquely maximizes results by combining three elements within its patented infrared saunas. This combination is designed to maximize calorie burn, boost detoxification, and accelerate recovery.
Members have unlimited, 24-hour access and can choose from two types of workouts, all led by virtual instructors:
Isometric Workouts: 30-minute sessions like yoga, Pilates, and barre.
HIIT Sessions: 15-minute High-Intensity Interval Training sessions like cycling and rowing.
"Reaching 800 studios is a moment that really makes us stop and appreciate how far this brand has come," said Stephen Smith, Founder and CEO of HOTWORX. "This isn't just about a number, it's about hundreds of franchisees who believed in our concept and thousands of members who show up every day because they feel the difference infrared training makes."
Global Footprint and Franchise Success
The 800th studio, located in Salem, New Hampshire, is owned by longtime locals Phillip and Michelle Sundman. The local passion for the concept mirrors the brand's accelerating international momentum, which recently added a master franchise agreement in Mexico, building on existing growth in Dubai, Canada, Saudi Arabia, and Ireland.
Michelle Sundman expressed excitement for bringing the innovative option home: "This brand has transformed how people think about working out, and we're thrilled to bring this innovative approach to Salem. We can't wait to help our members unlock the power of infrared training and see real results."
With plans for additional international markets in 2026 and a proven model that puts efficiency and results first, HOTWORX is leading the global charge for the future of fitness franchising.