Hyland Names Lubor Ptacek Senior Vice President of Product Marketing
MARKETING
Hyland evolves its product narrative and go-to-market strategy, signaling a new phase of growth as it powers the agentic enterprise.
Hyland, a global leader in enterprise content management and pioneer of the AI-native Content Innovation Cloud, announced the appointment of Lubor Ptacek as Senior Vice President of Product Marketing. In this strategic marketing leadership role, he will define and execute the company's global portfolio and product marketing strategy, shaping how Hyland's AI-native technologies are positioned, packaged, and brought to market across industries and regions.
The appointment signals a new phase of growth for the Cleveland-based company as it continues to advance its vision of fueling the agentic enterprise through intelligent content and automation technologies.
Strategic Marketing Leadership
"As Hyland continues to shape the future of intelligent content and agentic automation, Lubor will play a pivotal role in amplifying our agentic enterprise vision," said Jitesh S. Ghai, CEO at Hyland. "His proven ability to translate innovation into market success, combined with Hyland's world-class teams, will further strengthen how we showcase our technology and deliver value to customers and partners as we continue to grow."
Ptacek brings more than two decades of experience leading product marketing teams for top enterprise software companies. His career includes leadership positions at Egnyte, OpenText, and Documentum. He has also served as a board member of AIIM (Association for Intelligent Information Management) International.
Proven Track Record
With a proven ability to shape category narratives, lead product launches, and equip go-to-market teams for success, Ptacek strengthens Hyland's ability to drive differentiated growth and commercial impact. His experience spans product positioning, market strategy, and enabling sales and partner teams across global markets.
"Hyland's ECM leadership and agentic enterprise roadmap makes this an inspiring time to join the company," said Ptacek. "I look forward to working with our talented teams to deliver compelling product narratives, drive market impact, and help customers unlock the full potential of intelligent content and agentic automation across their organizations."
The Content Innovation Cloud
Hyland's Content Innovation Cloud delivers ubiquitous enterprise intelligence to organizations with solutions that unlock actionable insights and drive automation. The platform creates the foundation for a connected, agentic enterprise, where teams harness the power of AI to redefine how they operate and engage with those they serve.
Trusted by thousands of organizations worldwide, including many of the Fortune 100, Hyland's solutions provide enterprise content management capabilities that help organizations manage, automate, and extract intelligence from their content and data.
About Hyland
Hyland is the pioneer of the Content Innovation Cloud, providing solutions that unlock actionable insights and drive automation for organizations. The company serves thousands of organizations worldwide across industries including healthcare, financial services, government, insurance, and higher education.
Hyland's platform combines enterprise content management with AI-native capabilities designed to support agentic automation, enabling organizations to transform how they handle content, workflows, and business processes.
For more information, visit Hyland.com.