Instacart and Ace Hardware Bring the Local Hardware Store to Your Door in as Fast as One Hour
TECHNOLOGY
Instacart and Ace Hardware Bring the Local Hardware Store to Your Door in as Fast as One Hour.
Instacart, the leading grocery technology company in North America, and Ace Hardware, the world's largest hardware cooperative, announced a new partnership that brings Ace's trusted assortment of home preservation essentials, tools, grilling and barbeque must-haves, and lawn and garden supplies directly to customers' doorsteps in as fast as one hour. Instacart customers will also benefit from no markups delivering great value to customers.
Value Proposition and Partnership Rationale
"We're focused on making sure that every partnership we bring to Instacart delivers real value to our customers, which is why we're thrilled to bring fast, same-day delivery and member-level pricing to Instacart customers," said Blake Wallace, Vice President of Retail Partnerships at Instacart. "Ace Hardware has been a trusted name in neighborhoods across the country for generations, and now we're making it possible for Instacart customers to get that same quality and selection at a great price, without leaving their home."
The no-markup pricing structure differentiates the partnership from typical e-commerce models where online prices exceed in-store pricing to offset delivery economics. Member-level pricing extends Instacart's value proposition beyond convenience to include cost parity with physical retail, addressing a common consumer friction point in online grocery and retail ordering.
Omnichannel Strategy and Customer Experience
"Joining the Instacart Marketplace is a natural extension of our commitment to deliver unmatched convenience for Ace customers, no matter how they choose to shop," said Bill Kiss, Head of Digital and Retail Strategy and Innovation at Ace Hardware. "Whether tackling a home improvement project or picking up essentials for the backyard, our customers can seamlessly find everything they need in one easy order, delivered right to their doorstep."
The partnership addresses the immediate-need use case where customers discover mid-project that they require additional supplies or tools. The one-hour delivery window transforms Ace from a destination requiring a trip into a just-in-time supplier that can rescue stalled projects without requiring the customer to leave their work site.
Network Scale and Promotional Launch
With thousands of Ace Hardware stores available on the Instacart Marketplace nationwide, the partnership makes it easy for customers to shop Ace Hardware however they want, whether that's browsing the aisles at a local store or ordering online for same-day delivery. To celebrate the launch, new qualifying Ace Hardware customers can take $15 off a $50 purchase now through June 30 on Instacart.com.
The nationwide availability reflects Ace Hardware's cooperative structure where locally owned stores operate under a shared brand and distribution network, enabling rapid platform integration without requiring individual store-by-store negotiations. The $15 off $50 promotion represents a 30 percent discount at the minimum threshold, creating meaningful incentive for trial while establishing a basket size floor that improves order economics.
Marketplace Expansion and Category Diversification
Ace Hardware joins more than 2,200 national and local retail banners on the Instacart App, spanning grocery, home improvement, beauty, pet, household, and wellness categories. The partnership extends Instacart's non-food category penetration, capturing wallet share during home improvement occasions that historically fell outside the platform's core grocery mission.
The home improvement category represents substantial addressable market opportunity with different purchase patterns than grocery. Hardware shopping often involves urgent need states, higher average order values, and less frequent purchase cycles, creating diversification benefits for Instacart's demand profile.
Access and Platform Integration
To start shopping Ace Hardware, customers can visit instacart.com/store/ace-hardware/storefront or download the Instacart App on their mobile device. The dedicated storefront provides brand-specific shopping experience within the Instacart ecosystem while maintaining the unified cart and checkout infrastructure that enables cross-retailer ordering.
The mobile app distribution addresses the on-the-go use case where customers realize they need supplies while already engaged in a project, enabling immediate ordering from anywhere rather than requiring desktop access. The URL structure suggests white-label storefronts for each retail partner while maintaining Instacart as the fulfillment and payment infrastructure.
About Instacart
Instacart operates as a leading grocery technology company that partners with more than 2,200 retail banners representing nearly 100,000 stores to transform how people shop for the groceries they need from the retailers they trust, while creating flexible earning opportunities for shoppers. Through the Instacart Marketplace, Instacart Enterprise platform, and Instacart Ads ecosystem, the company powers ecommerce, fulfillment, in-store technology, AI offerings, and advertising for partners.
Additional information is available at www.instacart.com/company. Maplebear Inc. is the registered corporate name of Instacart.
About Ace Hardware
Ace Hardware operates as the largest hardware cooperative in the world, serving more than 8,800 locally owned and operated stores around the globe, while providing the best products, services, and operating methods to over 5,200 Ace retail stores in the United States. Ace Hardware's family of brands includes Ace Hardware, Emery Jensen Distribution, and independent retailers worldwide.
Headquartered in Oak Brook, Illinois, Ace operates an expansive network of U.S. distribution centers, along with international capabilities in Ningbo, China, and Cuautitlán Izcalli, Mexico. Since 1924, Ace has been a part of local communities, known as the place with the helpful hardware folks. Additional information is available at acehardware.com or newsroom.acehardware.com.
Promotional Terms and Conditions
The $15 off for qualifying customers is valid through June 30, 2026 at 11:59PM PT and is valid only in the United States for your first Ace Hardware order of $50 or more and purchased through Instacart, while supplies last. Discount will be applied to the total purchase price, and excludes taxes, service fees, special handling fees, and other fees. Offer cannot be applied to alcohol products.
Deliveries subject to availability. In order to take advantage of this offer, customers must have a valid account on Instacart with a valid form of accepted payment on file. Only one offer per household. Instacart reserves the right to modify or cancel this offer at any time. Offer may not be sold, copied, modified, transferred, or used retroactively for prior purchases.
Void where restricted or prohibited by law. Offer may not be combined with any other sale, promotion, discount, code, coupon, or offer. Offer has no cash value. Instacart is not a retailer or seller. Instacart may not be available in all zip or post codes.