Just Women's Sports Brings Back 'Between the Lines' with Lisa Leslie
SPORTS
The award-winning series returns, opening its new season with Kelsey Mitchell and candid conversations with basketball’s top talent.
Just Women's Sports has relaunched Between the Lines, its signature interview series hosted by women's basketball legend Lisa Leslie, with Intuit TurboTax returning as presenting sponsor. The show returns with Indiana Fever All-Star Kelsey Mitchell as its first guest.
The series, which premiered February 19, offers candid conversations with the players, coaches, and leaders shaping women's basketball. Hosted by Leslie, a Hall of Famer, Olympic gold medalist, and one of the sport's most influential figures, Between the Lines goes beyond highlights to explore the experiences and decisions that define life in and around the WNBA.
Expanding Audiences During Growth Moment
As interest and investment in the WNBA continue to surge, Between the Lines aims to expand the league's audience by offering access and context that resonate with both longtime fans and those new to the sport. Leslie's credibility and insight create a platform where guests can share their stories authentically.
"We're excited to bring back Between the Lines at such a pivotal time for women's basketball," said a Just Women's Sports spokesperson. "Lisa has an incredible ability to connect with athletes and draw out the stories that matter to fans."
Mitchell, a three-time WNBA All-Star, discusses her career journey, life with the Fever, and her perspective on the league's growth in the season premiere. The episode is available now on YouTube.
Past guests have included Napheesa Collier, Dawn Staley, Kelsey Plum, and Satou Sabally, all of whom have used the platform to share unfiltered perspectives on their careers and the evolution of women's basketball.
TurboTax Returns as Presenting Sponsor
Intuit TurboTax is once again partnering with Just Women's Sports to support Between the Lines, continuing a relationship that previously helped launch Sports Are Fun!. The partnership reflects TurboTax's commitment to reaching women's sports fans ahead of tax season while supporting original programming during a pivotal moment for the brand.
"Our partnership with Just Women's Sports allows us to connect with a passionate, engaged audience," said a TurboTax representative. "Supporting shows like Between the Lines aligns with our values and helps us reach fans where they are."
The collaboration includes integrated sponsorship elements throughout the series and additional activations tied to key moments in the basketball calendar.
Live Event at Women's Final Four
Between the Lines will tape a live episode at the women's Final Four in Phoenix, featuring special guest appearances, activations, and fan experiences. The live taping represents an opportunity to engage directly with fans during one of the biggest events on the women's basketball calendar.
Tickets for the live event are available through Eventbrite, with details about guests and programming to be announced closer to the Final Four.
Distribution Strategy
New episodes of Between the Lines will air weekly, with full episodes available on YouTube and audio platforms. Clips and highlights will be shared across Just Women's Sports' social platforms, including Instagram, TikTok, Twitter, and Facebook.
The multi-platform distribution strategy ensures the content reaches fans wherever they consume media, from long-form YouTube episodes to bite-sized social clips optimized for each platform.
About Just Women's Sports
Just Women's Sports is a digital-first consumer media brand dedicated to 100% women's sports coverage. Through original programming, digital media, and editorial content, the company makes it easy and fun to be a women's sports fan.
Founded to fill a coverage gap in the sports media landscape, Just Women's Sports has built a loyal audience by focusing exclusively on women's sports rather than treating it as a secondary concern. The brand's social media presence has grown rapidly, particularly on TikTok and Instagram, where its mix of highlights, analysis, and personality-driven content resonates with younger audiences.
The return of Between the Lines represents Just Women's Sports' continued investment in premium original programming that elevates women's basketball storytelling. With Leslie at the helm and TurboTax's support, the series is positioned to capitalize on growing interest in the WNBA while providing fans with the depth and access they crave.
Watch the first episode with Kelsey Mitchell on YouTube at youtube.com/@JWS, and follow Just Women's Sports across social platforms for clips and behind-the-scenes content.