Keurig® Launches Its First-Ever Branded Coffee Line, the Keurig Coffee Collective
HOSPITALITY
Keurig®, expands its portfolio to the premium coffee category with the launch of Keurig Coffee Collective.
For decades, the name Keurig has been synonymous with one thing: revolutionary convenience in single-serve coffee brewing. Millions rely on the Keurig system every morning. But today, the brand that transformed the at-home coffee experience is making a monumental leap, expanding its portfolio directly into the premium coffee category with the debut of the Keurig Coffee Collective.
That's right: Keurig is now crafting and selling its own branded line of coffee.
Designed for coffee lovers by coffee lovers, the Keurig Coffee Collective is expertly crafted in-house to deliver the most distinctive and quality cup of coffee ever made by a Keurig brewer. This move is a direct response to soaring consumer demand for both quality and innovation in the rapidly growing premium single-serve segment.
The Secret: 30% More Grounds in Every Pod
While Keurig's brand awareness is unmatched, the company knew its first branded coffee line needed a technological edge. The new line is built on three core elements that truly set it apart from other brands compatible with the K-Cup system:
Refined Grind™ Technology: This breakthrough manufacturing technique grinds beans to a higher density, delivering 30% more coffee grounds into every K-Cup pod. The result is a richer, bolder, and more distinctive cup of coffee.
Skillfully Curated Beans: Keurig entrusted its team of in-house "coffee trailblazers"—experts with decades of industry experience—to select and source the highest quality beans.
Premium Pod Design: The K-Cup pods themselves have been curated to the smallest detail to reinforce the premium positioning and optimized brewing experience.
"Today is a big step in Keurig's brand history as we debut our first-ever line of coffee made by our own in-house experts," said Becky Opdyke, Senior Vice President, Coffee Marketing at Keurig Dr Pepper. "Introducing a Keurig-branded coffee line is a natural evolution that our fans can expect us to deliver with excellence."
Meet the Master Roasters and Their Brews
To ensure the ultimate elevated experience, five of Keurig's in-house experts pioneered the initial five roasts. Each signature blend embodies their individual passion and flavor philosophy:
Bold Beats™ (Medium-Dark Roast): Crafted by Master Roaster Eric Taylor, featuring rich notes of dried fruit and caramel.
Whole Hearted™ (Dark Roast): A complex blend with smooth, roasty flavor and notes of dark chocolate, curated by Sustainability Warrior Whitney Kakos.
Global Trek™ (Medium Roast): A tribute to flavors from three global regions, including Colombian caramel and Sumatran chocolate, assembled by Sourcing King Cyrille Jannet.
Bright Idea™ (Light Roast): A unique burst of bright, fruity notes paired with smooth, nutty undertones, developed by Coffee Chemist Alberto Azeredo.
Warm Hug™ (Caramel Spice): A smooth, flavored blend from Central and South American origins with distinctive caramel and sweet spice notes, created by Sensory Scientist Moira Kelley.
The Keurig Coffee Collective is available now exclusively on Keurig.com before expanding to national retailers in early 2026. This launch signals that Keurig is now equally committed to the excellence of the coffee inside the pod as the technology that brews it.