Kevin Hart Joins Burn Boot Camp in a Move That Redefines Celebrity Partnerships
ENTERTAINMENT
Kevin Hart, who has joined the company as an Equity Partner, Franchisee, and its first-ever Executive Partner, Brand and Growth.
Celebrities have long served as brand ambassadors or spokespeople, lending their visibility through campaigns and commercials. As we head into 2026, that model is evolving, giving way to deeper, more meaningful partnerships that create real value for brands and audiences alike.
Burn Boot Camp has announced a partnership that sets a new standard for celebrity involvement: global superstar Kevin Hart has joined the company not just as a face, but as an Equity Partner, Franchisee, and the brand’s first-ever Executive Partner, Brand and Growth.
This isn't a sponsorship; it's a structural integration of one of the world's most disciplined entrepreneurs into a brand that is already seeing explosive momentum.
The "Hardest Working Partner" in Fitness
Kevin Hart is widely known as the "hardest working man in Hollywood," but his business acumen is equally formidable. As the Chairman and CEO of Hartbeat and founder of HartBeat Ventures, Hart has spent years building a portfolio focused on lifestyle and longevity.
His role at Burn Boot Camp is uniquely hands-on. As the Executive Partner, Brand and Growth, he will serve as a long-term strategic steward of the brand, leveraging his cultural influence to support sustainable growth across the franchise system. Most notably, he is putting his money where his mouth is by becoming a franchisee himself, with a California location slated to open later this year.
“This partnership is built for the long term,” Hart said. “Burn Boot Camp is a values-driven organization... As a partner and owner, I'm committed to helping build a brand that develops leaders and creates healthy families.”
From 620 Territories to Global Presence
The timing of the partnership coincides with a period of massive scale for the Charlotte-based fitness giant. Since its founding in 2012 by Devan and Morgan Kline, Burn Boot Camp has grown to over 620 open and awarded territories. With average annual unit revenues exceeding $700,000 and a rapidly expanding digital ecosystem via Burn On Demand, the brand is entering a phase of disciplined, intentional growth.
“Kevin’s decision to step into an executive partnership role marks a defining moment,” said Morgan Kline, Co-Founder and CEO. “He brings credibility, discipline, and a leadership mindset that aligns naturally with our mission.”
The Rise of the "Executive Partner"
In 2026, the most successful brands are those that move from "Endorsement" to "Equity". Kevin Hart joining Burn Boot Camp as an Executive Partner is a masterclass in Operationalized Influence.
For the Wellness Economy, this partnership proves that the next level of growth isn't found in a traditional ad spend, it’s found in Value Alignment. For brands looking to scale, the lesson is clear: don't look for a spokesperson; look for a partner who is willing to own a franchise, sit in the boardroom, and sweat on the "Floating Floor". In the Trust Economy, ownership is the only true form of advocacy.