KISS Refreshes Its Look and Delivers More Nails for a Better Fit
HEALTH & BEAUTY
Kiss Beauty Group, the global leader in salon-quality nails and lashes, proudly announces an exciting brand relaunch.
If you’ve ever done a manicure at home, you’ve probably encountered the “manicure gap.” You love the color, start applying, and then realize the sizes left in the kit aren’t quite right. KISS Products, Inc., the global leader in professional-quality nail products, is addressing that challenge with a bold new approach, More Nails for a Better Fit.
This isn't just a packaging refresh; it’s a strategic pivot toward inclusivity and customization in the "At-Home Salon" sector.
Solving the "Last Mile" of the Manicure
The headline of this refresh is the move from 28-nail kits to 30-nail kits across its flagship lines, including Classics, Gel Fantasy, and the iconic imPRESS Press-On Manicure. By adding more sizes and duplicates of the most common "middle" sizes, KISS is ensuring that a single kit can truly accommodate the diverse nail beds of every consumer.
“We are constantly listening to our consumers, and the feedback was clear: they wanted more sizing options to ensure a flawless, professional-looking fit,” said Annette DeVita-Goldstein, SVP of Global Marketing at KISS. “By increasing our nail counts, we are removing the final barrier to a perfect at-home manicure.”
A Vibe Shift in the Beauty Aisle
Alongside the sizing upgrade, KISS is unveiling a "Bold New Look" across its entire portfolio. The refreshed packaging features a high-impact, editorial aesthetic designed to stand out in a crowded retail environment.
The Classics: A cleaner, more sophisticated look for the foundational french tips and solid colors.
Gel Fantasy: Moving toward a high-fashion, "liquid metal" and glitter aesthetic that mirrors current runway trends.
imPRESS: Doubling down on the "Instant Style" messaging with vibrant, trend-forward imagery.
The Data of the "At-Home" Boom
The DIY beauty sector has seen sustained growth as consumers prioritize both cost-efficiency and time-management. By refining the "fit" of their products, KISS is targeting a retention metric: the more a DIY set feels like a custom salon service, the less likely a consumer is to return to the professional chair for basic maintenance.
The Personalization of Mass-Market Beauty
In 2026, the most successful brands are those that treat "Mass-Market" like "Bespoke." KISS’s move to increase nail counts is a masterclass in Responsive Customization.
For the Beauty and Wellness Economy, the lesson is universal: your product's value is capped by its usability. If a customer can only use 80% of what is in the box because the sizes don't fit, you are creating a "Usage Tax" that erodes brand loyalty. By adding just two more nails, KISS has effectively eliminated that tax, proving that in the Experience Economy, a "better fit" is the ultimate competitive advantage.