Lancôme Names Christy Turlington Burns as Global Ambassador
HEALTH & BEAUTY
Lancôme welcomes the legendary American model, global maternal health advocate, and filmmaker Christy Turlington Burns as its new Global Ambassador.
The supermodel era is often associated with glamour and aspiration, but the beauty industry in 2026 is seeking ambassadors who represent more than aesthetics. Lancôme has recently announced that Christy Turlington Burns, supermodel, filmmaker, and maternal health advocate, will join the brand as its new Global Ambassador.
This partnership goes beyond a traditional endorsement. Turlington Burns has spent decades building a second career focused on advocacy, particularly through her work improving maternal health outcomes worldwide. For Lancôme, the appointment reflects a desire to align with figures whose influence extends well beyond the runway.
The Power of Purpose
While Turlington Burns’ career spans over 500 magazine covers, her value to Lancôme in 2026 lies in her proactive community-building. As the founder of Every Mother Counts, a nonprofit dedicated to making pregnancy and childbirth safe for every mother, she represents a "profound sense of purpose" that resonates with the modern, socially-aware consumer.
“Lancôme represents a legacy of French elegance and progress that has always resonated with me,” said Turlington Burns. “I’m honored to join a family that... uses beauty as a platform for positive change.”
The Multi-Generational Roster
Turlington Burns joins a diverse and strategically curated group of global ambassadors, including Julia Roberts, Olivia Rodrigo, and Isabella Rossellini. By adding a "conscious optimist" like Turlington Burns, Lancôme is ensuring its voice remains relevant across every stage of a woman's life, from the Gen Z energy of Rodrigo to the timeless wisdom of Rossellini.
“Christy’s commitment to supporting women across generations perfectly embodies Lancôme’s values,” added Vania Lacascade, Lancôme Global Brand President.
When Influence Means More Than Image
The most effective brand partnerships today aren't built solely on visibility—they're built on credibility and shared values. Lancôme's collaboration with Christy Turlington Burns reflects this shift. While her modeling career provided name recognition, her decades of work in maternal health advocacy have given her a different kind of authority.
For luxury beauty brands, the calculation has evolved. Consumers increasingly pay attention not just to who represents a brand, but what that person stands for beyond paid endorsements. By partnering with someone whose public work centers on women's health and wellness, Lancôme is signaling that its interests extend beyond product sales. In a competitive market, aligning with advocates who have built trust through action, rather than just appearance, can strengthen a brand's connection with customers who care about the causes they support.