Latane Conant Joins Parloa as Chief Marketing Officer
MARKETING
The AI for CX revolution just gained a new architect; best-selling author and former 6sense CMO Conant steps into her new role this December.
The competition in the Agentic AI space for customer experience (CX) is heating up, and Parloa, the premier provider of enterprise AI solutions, just made a definitive move to establish global dominance. The AI unicorn today announced the appointment of Latané Conant, best-selling author and former 6sense CMO, as its first-ever Chief Marketing Officer.
This is far more than a strategic marketing hire; it is a declaration of intent. Conant’s arrival turbocharges Parloa’s executive presence in the crucial United States market, solidifies its global marketing strategy, and leverages her proven track record of scaling technology companies into market titans.
The Voice of Category Creation
Conant joins Parloa from the revenue AI platform 6sense, where she served as Chief Market Officer and helped guide the company's rapid ascent from a nimble team of 75 employees to an organization of over 1,200, achieving a $5.2 billion valuation. Her expertise in defining new technology categories makes her an invaluable asset for Parloa as it navigates the crowded, noisy AI landscape.
Conant is ready to amplify Parloa’s differentiating message: "Parloa has that X factor: the right tech at the right time, solving a universal problem that's been plaguing enterprise customer experience leaders for years,” she stated. “There's a lot of noise in the agentic AI space, and Parloa's message cuts through in a way that resonates with me personally, deepen relationships by putting the customer first, always. I'm absolutely ecstatic to be joining this incredible team."
Beyond her executive roles, Conant's influence runs deep across the industry:
She is the Best-Selling Author of No Forms. No Spam. No Cold Calls.—the definitive playbook for modern B2B teams.
She co-founded CMO Coffee Talk, an influential network of over 3,000 marketing heavyweights.
She leads the Empowered CMO Network, a powerful community dedicated to advancing women in business leadership.
Building an Unstoppable GTM Machine
Parloa is now leveraging Conant’s rare, holistic background across marketing, sales, and customer success to fuel an aggressive go-to-market strategy. This 360-degree vision will be instrumental as the company pursues massive revenue boosts across North America and beyond.
Malte Kosub, CEO and Co-Founder of Parloa, emphasized the significance of the move: "Her experience in guiding companies to become category-defining platforms is invaluable. With her as our CMO, we are well-positioned to accelerate our marketing efforts, strengthen our brand presence, and deliver added value to our customers.”
This CMO hire cements Parloa’s recent executive build-out, following the appointments of Chief Revenue Officer Chris Silver and Chief Product Officer Csaba Tamas. The signals are clear: Parloa is strategically positioning itself to be the dominant force in enterprise CX, armed with differentiated, enterprise-grade agentic AI technology and a leadership team built for explosive growth. Conant joins the team this December, ready to empower global enterprises to build, train, and manage AI agents for the next era of customer experience.