Leo Messi’s MESSI Platinum Fragrance Launches Exclusively at JCPenney Beauty
HEALTH & BEAUTY
Sheralven and Game On Product Group Unveil MESSI Platinum – Leo Messi’s Latest Prestige Fragrance, Exclusive to JCPenney Beauty.
Global football legend Leo Messi is proving that his relentless pursuit of excellence extends far beyond the pitch. In a major move that solidifies his presence in the world of luxury lifestyle, the icon has announced the launch of his newest signature scent, MESSI Platinum Eau de Parfum. This creation is not just a fragrance; it’s an aromatic statement of confidence and electric calm, crafted to reflect the global star’s quiet strength and dynamic legacy.
The launch is a result of a fresh collaboration between beauty powerhouse Sheralven and Game On Product Group, building on the strong success of Messi’s debut scent.
Prestige Meets Accessibility at JCPenney Beauty
In a highly strategic move designed to make prestige luxury accessible to his massive fan base, MESSI Platinum will debut exclusively at JCPenney Beauty locations across the U.S. and Puerto Rico, as well as on jcpenney.com. With more than 600 locations, JCPenney Beauty becomes the sole retail destination for this second signature scent.
This exclusive release underscores JCPenney Beauty's position as a retail home for one of the world's most influential athletes, ensuring that premium artistry and luxury are placed directly in the hands of Messi's fans.
“I have always loved fragrances. I love trying new perfumes and exploring the unique world each scent creates. I couldn't be more excited to share my newest fragrance, MESSI Platinum,” said Leo Messi.
The Anatomy of a Champion Scent
The creation of MESSI Platinum was helmed by master perfumer Frank Voelkl (of DSM – Firmenich), who drew inspiration from Messi's dual persona: the player who commands attention without a word, and the global icon whose dynamism is unmistakable.
The fragrance is an aromatic journey that begins with a vibrant rush and settles into a grounded intensity:
The Opening: It leads with invigorating notes of vibrant bergamot peel, a splash of fresh water, and a hint of lush green coconut.
The Heart: This transitions into an elegant medley of violet leaf, lavender, and clary sage.
The Base: The scent finds its grounded intensity with notes of vetiver root, teak wood, and mineral amber, elements chosen to evoke Messi's quiet yet undeniable power.
Housed in a bespoke bottle finished in sleek platinum, the scent targets evening hours and moments worth celebrating. The 3.4-oz./100ml Eau de Parfum has an MSRP of $72, with a premium gift set available for $92, making the scent a perfect choice for the holiday season.
From his status as captain of Inter Miami to his ventures in innovation and lifestyle, Messi continues to inspire a new generation with his relentless pursuit of excellence. MESSI Platinum is more than just a fragrance; it’s a wearable celebration of discipline, legacy, and artistry.