Lifeway and Joe & The Juice Team Up to Launch the "Trust Your Gut" Smoothie
HEALTH & BEAUTYHOSPITALITY
Lifeway Foods, Inc. (Nasdaq: LWAY), the leading U.S. supplier of kefir and fermented probiotic products announced its first strategic collaboration with Joe & The Juice.
The world of functional beverages just got a new star player. Lifeway Foods, Inc., the nation’s leading supplier of kefir and fermented probiotic products, has announced its first major collaboration with the globally recognized juice and coffee bar chain, Joe & The Juice. The partnership culminates in the launch of the limited-edition "Trust Your Gut" smoothie, a nutrient-dense drink designed to meet the skyrocketing consumer demand for wellness and digestive health.
The collaboration represents a significant milestone in Lifeway’s strategy to expand beyond traditional retail. By partnering with a brand popular with the Gen Z and millennial demographic, Lifeway is strategically increasing its presence in the high-growth foodservice and functional beverage markets. This move positions the company at the vibrant intersection of wellness trends and modern lifestyle culture.
At the core of the new offering is Lifeway Kefir, celebrated for its live and active probiotic cultures that support a healthy microbiome. The kefir base is blended with a powerful mix of wholesome ingredients to create a delicious and convenient on-the-go option. The "Trust Your Gut" smoothie features strawberries, banana, fiber powder, date purée, beetroot powder, and pea protein. This balanced formulation promotes not only gut health but also provides high-quality, bioavailable protein and natural energy.
"We're proud to partner with Joe & The Juice, a brand that shares our dedication to clean ingredients, functional nutrition, and consumer well-being," said Julie Smolyansky, CEO of Lifeway Foods. “This collaboration allows us to introduce the benefits of Lifeway Kefir to new audiences in a fun, dynamic, experiential setting. It's another step in our mission to make probiotic wellness an everyday ritual for more people.”
The launch of the smoothie directly addresses the increasing number of consumers actively seeking convenient ways to support their digestive systems and boost overall vitality. Joe & The Juice, with its reputation for health-forward menus and strong global reach (operating in over 400 locations across 18 countries), offers the perfect platform for this innovative blend.
The "Trust Your Gut" smoothie is now available for a limited time at all Joe & The Juice locations across the United States. This partnership not only reinforces the commitment of both companies to functional nutrition but also underscores the growing synergy between established food brands and fast-casual health concepts, promising more exciting wellness innovations in the future. If you're looking for a delicious way to give your gut microbiome a boost, this limited-edition blend is one you won't want to miss.