Marriott Bonvoy Turns a Single Point Into Festival Access at Coachella, Stagecoach, and More
ENTERTAINMENT
Unlock unforgettable live music moments at Coachella, Stagecoach, All Points East, and Rock en Seine with a single Marriott Bonvoy point.
Getting into the world's biggest music festivals just got easier, or at least more rewarding. Marriott Bonvoy is launching a series of 1-Point Drops that let members unlock access to iconic festivals like Coachella, Stagecoach, All Points East, and Rock en Seine using as little as one loyalty point.
The new program, announced February 18, is a partnership with AEG Presents and offers members the chance to experience festivals with exclusive perks that go beyond a standard ticket. Think VIP access, backstage entry, premium viewing areas, and curated experiences designed to put fans closer to the music and the artists they love.
"Music has a way of shaping our lives, from your first concert to discovering a new favorite artist," says Peggy Roe, Executive Vice President and Chief Customer Officer at Marriott International. "We want to provide music fans more access by letting your everyday routine, a rideshare or your morning cup of coffee, unlock these opportunities."
How the 1-Point Drops Work
Each festival package becomes available through limited-time drops on the Marriott Bonvoy Moments platform. Members can enter to win using a single point, with packages also available through auction for those willing to bid higher. The drops are scheduled strategically ahead of each festival, giving members time to plan travel and accommodations.
For Coachella, Marriott Bonvoy is offering packages for both weekends of the festival, which runs April 10–12 and April 17–19. Each package includes two guest passes, access to the main venue and campgrounds, VIP access to the Main Stage VIP Area and Rose Garden VIP Area, and limited back-of-house access. The 1-Point Drop for Weekend One goes live February 25 at 11:00 AM CT and closes February 26 at 10:00 AM CT. Weekend Two follows on February 26 and 27.
Stagecoach, the country music counterpart to Coachella, takes place April 25–27. Packages include two guest passes, Corral Standing Pit access at the front of the T-Mobile Mane Stage, Diamond Lounge access, and entry to exclusive saloons with shaded seating, specialty food and beverage, and cashless bars. The 1-Point Drop for Stagecoach goes live February 27 at 11:00 AM CT and closes February 28 at 10:00 AM CT.
International Festival Experiences
Marriott Bonvoy is also offering packages for two major European festivals. All Points East, held in London, brings together global superstars, indie acts, and electronic innovators. Members can secure two VIP passes with access to VIP areas, guest areas, and VIP pits, along with six food and beverage vouchers for the weekend and two All Points East-branded tote bags. Live and closing dates for these packages will be announced soon.
Rock en Seine, set in the historic Domaine National de Saint-Cloud just outside Paris, is one of Europe's most iconic music festivals. Packages include two VIP tickets, access to the backstage VIP area, daily after-show party access, and Garden VIP area access. Both 1-Point Drops and auctions will be offered, with dates to be announced.
Why This Matters for Loyalty Members
The 1-Point Drop model represents a shift in how loyalty programs deliver value. Instead of requiring tens of thousands of points for experiences, Marriott Bonvoy is lowering the barrier to entry and making once-in-a-lifetime moments accessible to a broader audience. The strategy rewards everyday activity, whether that's earning points through hotel stays, credit card purchases, or partner transactions, and turns those points into cultural experiences that resonate beyond traditional travel rewards.
For members, the program means that loyalty points earned from routine spending can translate into access that money alone can't always buy. Festival tickets often sell out within minutes, and VIP packages with backstage access are typically reserved for industry insiders or high-spending ticket buyers. By offering these packages at one point, Marriott Bonvoy is democratizing access to premium experiences.
To explore upcoming 1-Point Drops and other exclusive experiences, visit moments.marriottbonvoy.com.