method Expands Into Skincare-Inspired Personal Care with New Body Wash Tonics and Serum Hand Washes
HEALTH & BEAUTY
method introduces Body Wash Tonics and Hydrating Serum Hand Washes formulated with high-performance ingredients to deliver targeted skin benefits.
Method, the brand that turned household cleaning into a design statement, is officially making its most ambitious move into the premium personal care space with the launch of its Body Wash Tonics and Hydrating Serum Hand Washes.
The launch reflects a growing consumer demand for multifunctional products that combine convenience with performance-driven ingredients.
The Rise of “Skincare for the Body”
Traditionally, body wash and hand soap have been treated as simple hygiene products. But today’s consumers are expecting more, bringing the same standards they apply to facial skincare into their everyday routines.
method’s new Body Wash Tonics are built around this shift. Formulated with ingredients like hyaluronic acid, glycolic acid, antioxidants, and colloidal oatmeal, the collection is designed to address a range of skin concerns, from hydration and exfoliation to barrier repair and brightening.
Each formula targets a specific benefit, allowing users to mix and match products based on their skin’s needs, effectively turning the shower into a customizable skincare routine.
This approach aligns with broader consumer behavior. According to recent research, 80% of people use different products during each shower, signaling a demand for versatility and personalization in daily care routines.
Expanding the Skincare Mindset to Hand Care
The innovation doesn’t stop at the shower.
method is also introducing Hydrating Serum Hand Washes, a category designed to elevate a traditionally overlooked part of personal care. These formulas are dermatologist-tested and include ingredients such as jojoba esters, allantoin, and glycerin, which help hydrate the skin while supporting the skin barrier and microbiome.
If the last three years taught us anything, it’s that frequent washing can compromise the skin barrier. Method’s new Hydrating Serum Hand Wash is a direct response to this "friction point." By incorporating a 7% Hydrating Serum featuring Hyaluronic Acid and Glycerin, the brand has transformed a high-frequency chore into a high-value treatment.
The move is backed by consumer insight: 83% of shoppers say skincare benefits are a top priority when choosing hand soap, reinforcing the idea that even the most routine products are now expected to deliver real skin benefits.
Designed for Modern Consumers
Beyond performance, method continues to emphasize clean and conscious formulation. The new products are cruelty-free, suitable for sensitive skin, and made without sulfates, parabens, or phthalates.
Sustainability also plays a role in the design, with bottles made from 80% recycled plastic (PCR), reinforcing the brand’s commitment to environmentally responsible packaging.
At a price point of $12.99 for body wash and $4.99 for hand wash, the collection is positioned to bring skincare-level ingredients into accessible, everyday products.
The Bigger Picture
method’s latest launch reflects a broader transformation in the personal care industry. Consumers are no longer separating skincare from body care, they are expecting efficacy, personalization, and ingredient transparency across every category.
For brands, the opportunity is clear. It’s no longer enough to clean. You have to care, treat, and personalize.
And with this latest expansion, method is positioning itself at the center of that evolution.