Michael Strahan Brand Expands to Belk with Collection Launch
SPORTS
Michael Strahan x Belk.
Michael Strahan, the lifestyle and accessories brand founded by Pro Football Hall of Famer and award-winning journalist Michael Strahan, has announced a retail partnership with Belk. The collaboration brings the Collection by Michael Strahan line to nearly 300 Belk stores across 16 Southeastern states and online at Belk.com.
Extensive Product Range Across Stores
Customers can find more than 60 individual pieces from the Collection by Michael Strahan line. The assortment includes suit separates, blazers, dress shirts, polos, T-shirts, and select accessories. Prices at launch range from $39 to $280.
The line blends style, performance, and versatility with products designed to transition effortlessly from work to social settings to weekend activities. Collection by Michael Strahan is available in all Belk locations excluding Belk Outlets and Belk Markets, as well as online at Belk.com.
Brand Philosophy and Expansion
Michael Strahan emphasized the partnership's alignment with the brand's core mission. "Since our brand first launched 10 years ago, our focus has always been on making great style accessible, affordable, and easy to wear in everyday life," Strahan said. "Partnering with Belk across their wide network allows us to reach more customers in communities where quality and value matter. We are excited to have them on board to help us on our mission to make confidence part of every man's routine."
The brand was founded in 2015 by Strahan and SMAC Entertainment Co-Founder & CEO Constance Schwartz-Morini. The partnership with Belk represents a significant milestone for the lifestyle brand, which has grown to more than 50 categories since its launch a decade ago.
Belk's Perspective on Partnership
Belk CEO Don Hendricks highlighted the collaboration's value proposition for customers. "This collaboration represents more than just a new product line, it's about offering customers access to quality menswear curated by someone who understands style, discipline, and excellence," Hendricks said. "We're thrilled to partner with Michael and his team by bringing his signature collection to Belk and helping customers look and feel their best."
The partnership extends Belk's menswear offerings across its Southeastern footprint, bringing celebrity-endorsed accessible fashion to markets where the department store has established presence over its 135-year history.
Michael Strahan Brand Portfolio
Beyond the Collection by Michael Strahan line now available at Belk, the brand operates across multiple categories. The company offers MSX by Michael Strahan, a line of licensed sports merchandise. The Michael Strahan Design Lab provides made-to-order custom suit offerings for customers seeking personalized tailoring.
Since launching in 2015, Michael Strahan has expanded to over 50 categories including custom suiting, home decor and accessories, skin care, boys' clothing, pajamas, tuxedos, basics, and officially licensed sports apparel for men and women. The brand was developed from Strahan's own need for outfits that were stylish, professional, versatile, and confidence-boosting for his active lifestyle.
About Belk
Charlotte-based Belk operates as a privately-owned department store chain that opened its first location in 1888. The company serves customers at nearly 300 Belk, Belk Outlet, and Belk Market locations across 16 Southeastern states, plus digitally through Belk.com and the Belk mobile app.
For over 135 years, Belk has supported local charities, organizations, and families while maintaining its focus on customers and community. The company continues expanding its product offerings and store concepts, recently debuting the Belk Market format in select locations.
About SMAC Entertainment
SMAC Entertainment, founded in 2011, operates as a multi-dimensional talent management, music, branding, and production company. The firm was created by Constance Schwartz-Morini and Michael Strahan to establish presence in the sports and entertainment arena.
Beyond talent representation, SMAC produces film and television content across primetime cable and broadcast networks including HBO, DIRECTV, Showtime, ABC, CBS, E!, NFL Network, and Nickelodeon, plus streaming platforms like Prime Video and Netflix. The company has engineered multiple clothing brands including Michael Strahan, MSX by Michael Strahan, and WEAR by Erin Andrews, Erin Andrews' licensed sportswear collection.
Shopping Availability
The Collection by Michael Strahan is now available at Belk stores across Alabama, Arkansas, Florida, Georgia, Kentucky, Louisiana, Maryland, Mississippi, Missouri, North Carolina, Oklahoma, South Carolina, Tennessee, Texas, Virginia, and West Virginia. Customers can shop online at www.belk.com/shop-by-brand/collection-by-michael-strahan/ or find their local store at belk.com/stores. The Belk mobile app is available through Google Play and Apple Store. For more information about the Michael Strahan brand, visit www.MichaelStrahan.com or follow @michaelstrahanbrand on social media.