Mike's Hard Lemonade Seeks First-Ever Fantasy Football Player
SPORTSMARKETING
Running your fantasy league is basically a full-time job; it's time someone got paid for it.
Professional athletes get multi-million-dollar sponsorships. Coaches get lucrative brand deals. But who gets the short end of the stick? The hardest-working, most thankless player in football: the Fantasy Football Commissioner.
Mike's® Hard Lemonade is changing the game this season with the launch of the Mike's® Fantasy Endorsement Deal, the first-ever brand sponsorship designed exclusively for the person who keeps the league running. This is a champion moment for the true MVPs who are left organizing drafts, breaking up shady trade collusion, tracking scores, and keeping the chaos under control, all for the love of the game.
Time to Get Paid, Commish
Mike's Hard Lemonade recognizes that running a fantasy league is essentially a second job, often requiring late-night arbitration and thankless administrative work. They believe it's time for the commissioner to finally get the cash and the championship swag usually reserved for the pros.
Through December 9, fans nationwide can visit MikesFantasyEndorsementDeal.com to nominate their MVP commissioner for a shot at the ultimate reward package:
A massive $25,000 check.
A custom, championship-style lemon(ade) ring.
A one-of-a-kind letterman jacket covered in bold Mike's® patches, proudly stitched with the winner's name.
“Mike's has always celebrated the ones who go hard, whether it's at a tailgate, winning the playoffs or giving it your all on draft night,” said Kevin Brady, Vice President of Marketing, Mike's Hard Lemonade. “Fantasy football is as competitive as it gets, and if you're getting texts about trade collusion from half your league at 2 a.m., you deserve more than just bragging rights.”
No Punishments, Only Rewards
In true Mike's Hard Lemonade style, the brand is focused purely on rewarding the effort—even for the nominees.
Unlike fantasy football, where being left on the bench can mean a punishment, Mike’s ensures that every player who nominates a commissioner will score a discount on Mike's® merch.
This campaign is a creative way to tap into the massive cultural phenomenon that fantasy football has become, recognizing that the emotional investment and competitive spirit often run just as high for the virtual game as they do for the real one. For the fantasy commissioner who sacrifices their sanity for the league’s fun, the Mike's® Fantasy Endorsement Deal is the overdue championship moment they’ve earned.
Fans are encouraged to visit the website now to nominate their deserving commissioner and ensure their efforts don't go unrewarded this season.