NAMM Taps Industry Heavyweights for 2026 Show
ENTERTAINMENT
VittekPR and Stungun Productions Join NAMM to Lead Industry Relations With Brands, Artists and VIPs Ahead of The 2026 NAMM Show.
The National Association of Music Merchants (NAMM) is amplifying its preparations for its landmark 125th-anniversary celebration, The 2026 NAMM Show, by enlisting two formidable entertainment industry veterans. In a move designed to ensure a flawless and high-profile event, NAMM has partnered with VittekPR and Stungun Productions to manage all aspects of artist and VIP relations for the January gathering in Anaheim.
This strategic collaboration aims to elevate the experience for the hundreds of VIP artists, musicians, bands, and celebrities expected to attend the five-day event. VittekPR and Stungun Productions will be jointly responsible for overseeing and executing every facet of their participation, from logistical management to on-site coordination. Given the sheer volume of high-level talent that descends on Anaheim, bringing in outside experts for this critical function was a necessary step for the organization.
"We’re putting together an unforgettable 125th anniversary event with exciting new experiences, incredible live music and high-level artist appearances during the five days of events," said John Mlynczak, NAMM president and CEO. "Having two industry event veterans to support all of the amazing performances was essential for the show's success."
The 2026 NAMM Show, set to run from January 20–24, 2026, at the Anaheim Convention Center, will feature five days packed with special events, live concerts, ground-breaking product announcements, and performances at exhibitor booths. The seamless integration of these celebrity appearances is crucial to the show's vibrancy and industry prestige.
The two newly hired firms bring complementary, yet powerful, skill sets. VittekPR is a 25-year veteran of The NAMM Show, having worked closely with many of NAMM’s top member companies. Their role will focus specifically on collaborating with member companies and brands to ensure that every artist appearance and performance is effectively communicated to show attendees and partners. This focus guarantees maximum exposure for both the artists and the brands they represent.
Meanwhile, Stungun Productions enters the partnership as one of the country’s premier production and artist/celebrity management companies. Stungun boasts a stellar legacy of supporting massive, world-class events, including high-profile engagements like CES, E3, and even the NFL Super Bowl. They also manage relationships with top-tier corporate clients such as Netflix, Sony, and LinkedIn. Their expertise in large-scale event production promises a professional and high-quality experience for all attending VIPs.
Mlynczak concluded that the new partners will work to "ensure that The NAMM Show is the perfect place for seeing the latest gear while engaging fans and attendees throughout the exhibit floors," solidifying the show's status as the indispensable global gathering for the music industry. With these industry heavyweights now on the team, the 2026 NAMM Show is poised to be an unmissable spectacle of music, gear, and star power.