National Girl Scout Cookie Weekend: More Than Just Cookies

MARKETING

2/18/20262 min read

Girl Scouts of the USA (GSUSA) invites cookie lovers across the nation to celebrate National Girl Scout Cookie Weekend, taking place February 20–22.

This weekend, Girl Scouts across the country will set up booths, knock on doors, and share their favorite cookies with neighbors and strangers alike. National Girl Scout Cookie Weekend, taking place February 20–22, is the annual event where Girl Scout entrepreneurship goes into high gear, and every box purchased supports programs that help young people build confidence, leadership skills, and community connections that last far beyond cookie season.

A Business Education Built Into Every Box

The Girl Scout Cookie Program isn't just about moving inventory, it's hands-on entrepreneurship training. From setting sales goals and managing inventory to pitching products and handling money, Girl Scouts learn skills that translate directly into real-world business experience. They market their booths, engage customers, and develop confidence in speaking to adults. These aren't abstract lessons, they're practical, repeatable skills that girls use immediately and carry forward into their futures.

100% of the proceeds from cookie sales stay local with councils and troops, funding year-round programming including summer camp, STEM activities, community service projects, and educational field trips. When someone buys a box of Thin Mints or Samoas, they're directly investing in those experiences.

Meet Exploremores™, the Newest Cookie

Joining the lineup this year is Exploremores™, a rocky road ice cream–inspired sandwich cookie. The new flavor adds another option to a roster that already includes perennial favorites like Thin Mints, Caramel deLites/Samoas, and Peanut Butter Patties/Tagalongs. Cookie fans can purchase directly from Girl Scouts at local booths, order online for delivery or pickup using the Girl Scout Cookie Finder, or donate cookies to service members, first responders, and community organizations.

Adobe Powers Digital Skills This Season

This year's national sponsor, Adobe, is helping Girl Scouts strengthen their digital skills. Through an educational video on the Digital Cookie platform, Girl Scouts nationwide can learn about responsible digital design and communication, skills that directly support their cookie businesses and prepare them for a digital-first world. The content is powered by Adobe's Digital Academy, the company's global program focused on equipping learners with creative, marketing, and digital skills.

"At Adobe, we believe creative skills are essential for unlocking potential and preparing young people for future success," said Stacy Martinet, vice president of marketing at Adobe. "We're proud to support Girl Scouts in empowering the next generation to turn ideas into action and share their stories with confidence and imagination."

National Boothing Partners Make It Easier to Find Cookies

Finding Girl Scout Cookies is easier than ever thanks to national boothing partners including Walmart, Sam's Club, Wendy's, and Goodwill. Participating Wendy's locations began hosting local troops as of February 1, giving Girl Scouts high-visibility locations to showcase their sales skills and meet customers.

How to Buy Cookies This Weekend

If you know a Girl Scout, reach out directly. If not, visit the Girl Scout Cookie Finder at www.girlscoutcookies.org to locate nearby booths, purchase cookies for delivery, or arrange pickup. You can also donate cookies to local causes. Girl Scout Cookie season runs nationally from January through April, though local timing and availability vary by council.

"National Girl Scout Cookie Weekend is one of the most anticipated moments of cookie season," said Wendy Lou, who oversees the cookie program. "Every purchase, whether made in person, at a booth, or online, represents an investment in ambitious girl entrepreneurs. The proceeds from the Girl Scout Cookie Program empower girls to take on new adventures, gain invaluable skills and create experiences that will shape their futures."

For more information, visit www.girlscoutcookies.org.

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