NBC's TODAY with Jenna & Sheinelle Films in Jamaica
HOSPITALITY
Jenna Bush Hager and Sheinelle Jones on the set of NBC’s TODAY with Jenna & Sheinelle at Sandals Dunn’s River, filmed on location for a special two-episode broadcast, sponsored by Sandals Resorts and the Jamaica Tourist Board.
Sandals Dunn's River took center stage as NBC's TODAY with Jenna & Sheinelle broadcast two special episodes from Jamaica. The shows aired March 26-27, 2026, showcasing the island's vibrant culture, music, and natural beauty to millions of viewers across the country.
Sponsored by Sandals Resorts and the Jamaica Tourist Board, the episodes were filmed at iconic destination hotspots and along the resort's beach. The broadcasts captured the co-hosts' first trip since Sheinelle Jones officially joined Jenna Bush Hager earlier this year.
Star-Studded Lineup
The two-day series featured some of Jamaica's most celebrated talents. Actress Sheryl Lee Ralph, a recipient of the Order of Jamaica and one of TIME Magazine's 2026 Women of the Year, discussed her Jamaican roots and the island's enduring charm and resilience.
Music icon Shaggy joined the trio for a game of "It Wasn't Me" before discussing the island's global cultural influence. Superstar Sean Paul gave the duo a crash course in Jamaican dancehall, then watched them perform a routine to his latest track, "Ready for The Ride."
Award-winning Jamaican chef Andre Fowles and The Rousseau Sisters brought forward the flavors of Jamaica through cooking segments celebrating the island's bold cuisine and rich culinary traditions. Designer Mina Robertson spotlighted local women designers in a fashion segment showcasing the vibrant style and artistry shaping Jamaica's fashion scene.
Island Adventures
The adventure extended beyond the beach as Jenna and Sheinelle experienced some of the region's most iconic sights with Island Routes. Setting off by speedboat from Sandals Dunn's River, the hosts journeyed along the north coast to the legendary Dunn's River Falls, where they climbed the cascading limestone terraces.
Their exploration continued with a visit to Mystic Mountain for sweeping rainforest views and bobsled thrills. The day wrapped with lunch at beloved local restaurant Miss T's Kitchen, where Jamaica's Minister of Tourism Edmund Bartlett and a local mento band welcomed the duo to a taste of the island's rich culinary heritage.
Live Audience Experience
The episodes unfolded before a live audience of Sandals Resorts guests. The audience included two lucky viewers who won a contest inviting them to travel to Jamaica for an all-inclusive trip, sharing the Jamaica experience with Jenna and Sheinelle.
"Jamaica has always been a place where music, culture and hospitality come together in a way that resonates far beyond our shores," said Adam Stewart, Executive Chairman of Sandals Resorts. "It was a pleasure to welcome Jenna and Sheinelle to Sandals Dunn's River and see them experience the island alongside so many incredible Jamaican artists, chefs and performers who bring our culture to life."
Stewart added that watching people fall in love with Jamaica in real time is always special, and the company was proud to share that moment with the world.
About Sandals Resorts
Sandals Resorts offers luxury all-inclusive vacation experiences in the Caribbean. With 17 beachfront settings in Jamaica, Antigua, Saint Lucia, The Bahamas, Barbados, Grenada, Curaçao, and Saint Vincent and The Grenadines, each resort reflects the design, cuisine, and unique essence of its island home.
From butler service and gourmet dining to top-shelf spirits and unique suites including the Caribbean's first Overwater Villas, Sandals Resorts creates moments for guests to reconnect and focus on what matters most.
Sandals Resorts is part of family-owned Sandals Resorts International, which includes family-friendly Beaches Resorts and is the Caribbean's leading all-inclusive resort company.
The company recently piloted fresh concepts such as an off-site Island Inclusive dining program that takes the all-inclusive experience beyond the resort gates, while staying true to its Caribbean roots and showcasing the transformative link between tourism and its power to transform lives through its philanthropic arm, the Sandals Foundation.
For more information, visit sandals.com.