Netflix and Stella Artois Team Up for The Gentlemen Season 2
ENTERTAINMENT
“The Gentlemen’s Serve” with Theo James and David Beckham Shows There’s Power in the Pour.
Netflix and Stella Artois have announced a new global partnership celebrating the upcoming second season of The Gentlemen, Guy Ritchie’s hit series known for its sharp wit, high‑stakes drama, and unmistakable British swagger. The collaboration featuring Theo James and David Beckham introduces “The Perfect Serve,” a campaign that pairs Stella Artois’ iconic pouring ritual with the show’s refined, mischievous tone, creating a premium cultural moment for fans as they return to the world of the Horniman family.
A Premium Collaboration Rooted in Style and Ritual
Stella Artois’ “Perfect Serve” is a globally recognized ritual that elevates the beer‑drinking experience through a nine‑step pour designed to highlight craftsmanship and flavor. By aligning this ritual with The Gentlemen Season 2, the brand taps into the show’s themes of sophistication, tradition, and controlled chaos.
The partnership will be visible across multiple touchpoints, including:
Co‑branded creative assets
Digital and social content
On‑premise activations
Retail displays timed to the season’s release
Together, Netflix and Stella Artois aim to create a viewing experience that feels elevated, immersive, and unmistakably stylish.
Celebrating the World of The Gentlemen
Season 2 continues the saga of Eddie Horniman as he navigates the criminal underworld he unexpectedly inherited. The show’s blend of aristocratic charm, gritty humor, and Guy Ritchie’s signature cinematic flair makes it a natural fit for Stella Artois’ premium positioning.
The campaign’s creative direction leans into the show’s tone, refined yet rebellious, with visuals and messaging that celebrate both the elegance of the Horniman estate and the unpredictable world lurking beneath it.
Global Campaign Designed for Fans Everywhere
Stella Artois will activate “The Perfect Serve” across markets worldwide, giving fans multiple ways to engage with the collaboration. The campaign includes:
Exclusive content inspired by the series
Premium on‑premise experiences
Retail promotions featuring Stella Artois chalices and co‑branded packaging
Social storytelling that blends beer culture with the show’s characters and themes
These activations aim to bring fans deeper into the world of The Gentlemen, whether they’re watching at home or enjoying Stella Artois at their favorite bar.
Strategic Partnership Between Two Cultural Icons
Netflix continues to expand its brand partnerships to create richer, more immersive experiences around its biggest titles. Stella Artois, with its long history of premium collaborations, brings craftsmanship and global reach to the partnership.
Together, the brands are creating a moment that celebrates storytelling, ritual, and the joy of shared experiences, all anchored by the anticipation surrounding The Gentlemen Season 2.
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