Olivia Dean is the New Face of Burberry Her Parfum
ENTERTAINMENT
Burberry proudly introduces acclaimed British singer-songwriter Olivia Dean as the face of the new Burberry Her Parfum.
When it comes to capturing the "modern British" spirit, few brands do it better than Burberry Beauty. To kick off 2026, the luxury fashion house has unveiled the newest addition to its iconic fragrance family: Burberry Her Parfum.
In a move that perfectly blends heritage with the new wave of British talent, Burberry has named acclaimed singer-songwriter Olivia Dean as the face of the fragrance.
The Sound of Free Spirit
The choice of Dean is more than just a celebrity endorsement; it’s a creative partnership. Set against the London skyline and the rolling parklands that define the city, the campaign features a soundtrack written by Dean herself. The visuals draw inspiration from the mesmerizing "murmurations" of London starlings, coordinated, energetic, and free.
“It’s all about being in the sky and feeling free,” Dean says of the campaign. “Of flying above everything and feeling… untouchable.”
A Bold Evolution of a Classic
Since its debut, the Burberry Her collection has been synonymous with the vibrant energy of London. The new Parfum is the most intense iteration yet, a "fruity yet profound gourmand" that balances delicate top notes with a sophisticated, warm base.
Top Notes: Cherry and pear.
Heart Notes: Amber accord, freesia, and a surprising whipped cream accord.
Base Notes: Vanilla absolute and earthy moss.
For Dean, the cherry notes are particularly evocative: “Cherry makes me think of cherry blossom trees in the springtime in London when all the trees turn pink. You think, spring is here! I’m excited.”
Design in Deep Pink
Matching the richness of the scent inside, the iconic Burberry Her bottle has been reimagined in an opaque, deep pink glass with a elegant matte finish. The outer packaging, adorned with flowing pink ribbons, signals that this is a bold, sophisticated chapter for the brand.
How to Get It
Whether you’re a long-time fan of the Her collection or looking for a signature scent that embodies "daring sophistication," Burberry Her Parfum is available now at major retailers including Sephora, Ulta, Macy’s, and Nordstrom.
Pricing: Ranges from $39 (10ml) to $185 (100ml).
As London continues to inspire the world of luxury, Burberry and Olivia Dean have reminded us that the best scents, and the best stories, are the ones that make us feel untouchable.