O’Neill Vintners Introduces the Industry’s First Functional Non-Alcoholic Wine
HOSPITALITY
Non-alcoholic FitVine Free wine with functional benefits, including adaptogens like ginseng and passionflower and electrolytes launches January 2026.
Historically, dealcoholizing wine has meant dealcoholizing the experience. The industry's greatest challenge remains: how do you keep the spirit of the vineyard without the spirits?"
Today, O'Neill Vintners & Distillers, a Certified B Corp and a leader in sustainable winemaking—has officially solved the puzzle with the launch of FitVine Free.
Unlike traditional NA wines that are dealcoholized through heat or filtration, FitVine Free is built from the ground up as a functional beverage, marking a "first-to-market" milestone for the industry.
The "Verjus" Advantage
Most non-alcoholic wines begin as fully fermented wine before the alcohol is stripped away, a process that often leaves the final product feeling thin or overly sweet. FitVine Free takes a radically different path.
Winemaker Steven DeCosta crafts the base from high-quality California verjus, the vibrant, tart juice of early-harvest grapes. By layering in real fruit juice and avoiding the dealcoholization process entirely, the wine retains a natural freshness and "craveable" acidity that mimics the complexity of a traditional glass.
Beyond the Grape: Function Meets Flavor
What truly sets FitVine Free apart is its functional profile. It isn't just a "placeholder" for wine; it’s designed to support an active, mindful lifestyle:
Hydration Support: Each bottle is infused with electrolytes like potassium and magnesium.
Mindful Botanicals: The flagship Power Red features a subtle infusion of adaptogens, including ginseng and passionflower, traditionally used to support balance and resilience.
Guilt-Free Ritual: With less than 0.5% ABV, no added sugar, and 35 calories or less per serving, it fits seamlessly into a weekday dinner or a post-workout celebration.
The Lineup: Three Styles for Every Occasion
FitVine Free debuts with three distinct expressions designed to satisfy both red and white drinkers:
Power Red (Petite Sirah): A bold profile of blackberry, plum, and oak.
Sparkling White (Chardonnay): Crisp notes of ripe apple, peach, and white tea.
Sparkling Rosé (Pinot Noir): Fresh layers of raspberry, strawberry, and citrus blossom.
Sustainability at Scale
As a Certified B Corp, O’Neill Vintners & Distillers continues to prove that scale and sustainability are not mutually exclusive. By bringing a functional, high-quality wine alternative to market at nearly half the price of many competitors in the premium NA category, they are making mindful drinking accessible to a wider audience.
“FitVine Free is proof that 'better-for-you' can still taste great,” said Founder and CEO, Jeff O’Neill. “We saw an opportunity to lead the category forward with a functional option that delivers on flavor and quality.”
For the modern consumer who wants to stay present without compromising on the ritual of the pour, FitVine Free has arrived just in time for the 2026 wellness surge.