Oral-B is Giving the NFL's Mascots a "Toothy Transformation"
SPORTSMARKETING
New partnership with Philadelphia Eagles’ DeVonta Smith and SWOOP reveals a never-before-seen look for the Mascot.
The partnership between the NFL and Oral-B, the Official Toothbrush of the league, has always made sense, precision, high performance, and winning are key to both fields. But the oral care brand just took their collaboration to a delightfully unexpected level, proving that their top-tier technology works for all kinds of teeth, including those belonging to giant, flightless birds.
To kick off their expanded league presence, Oral-B has teamed up with Philadelphia Eagles wide receiver and Super Bowl Champion DeVonta Smith and the team's beloved mascot, SWOOP, for a new campaign emphasizing a "perfect clean." The result is the greatest mascot makeover in league history: the Unexpected Toothy Transformation.
The Mascot Makeover of the Season
For years, SWOOP, the high-flying Philadelphia Eagles mascot, has brought energy and enthusiasm to the sidelines. However, he has traditionally done so without one key feature: teeth.
That changed today. Inspired by the power of Oral-B's technology, SWOOP has debuted a brand-new, unique set of pearly whites (or at least, pearly somebodies), ready to flash his smile for the cameras. It’s a humorous, visible way to prove that the mission of a perfect clean extends far beyond the human roster.
"This collaboration is about putting all kinds of teeth front and center," said Suhashini Vittal, North America Vice President at Oral-B. "No matter your play style, your hometown chant, or your bite, Oral-B's dentist-inspired round brush head delivers a perfect clean, every time.”
The Power of the iO Series
The star product driving this makeover is the Oral-B iO Series Electric Toothbrush. The campaign highlights the iO Series’ key differentiator: its dentist-inspired round brush head, which is clinically proven to remove 100% more plaque than a regular manual brush.
DeVonta Smith, an athlete who knows the intensity of competition, emphasized the need for reliability. “In football, you've got to be ready for anything, hits, highlights, and plenty of gritting your teeth,” said Smith. “With Oral-B in our corner, we're both on our A-game and ready to show some teeth this season.”
The brand’s commitment to superior performance is also reaching every corner of the league: Oral-B iO Series toothbrushes are now available in the locker rooms of all 32 NFL teams, ensuring every player, from rookies to veterans, has access to the best equipment for their oral health routine.
More Transformations to Come
The fun isn’t ending with the Eagles. Oral-B has hinted that SWOOP may not be the only mascot to score a fresh look this season. The company plans to reveal even more "toothy transformations" across the league, bringing the energy and humor of game day to the typically mundane routine of brushing.
By blending star power, mascot mischief, and science-backed efficacy, Oral-B is making a bold statement: whether you are a Super Bowl champion, a seven-foot mascot, or a dedicated fan, the quest for a perfect clean starts with the right equipment.