Pantene Unveils Breakthrough 'Abundant & Strong' System
HEALTH & BEAUTY
Clinically proven antioxidant technology targets scalp oxidative stress with the Pro-Vitamin Complex with Niacinamide to deliver stronger, denser hair in just 6 weeks.
For the two out of three women who experience concern over hair shedding and thinning, the journey to find an effective, yet affordable solution is often frustrating. Traditional products are either expensive, ineffective, or simply overlook the root cause of the problem. Now, Pantene, the world's most awarded haircare brand, is stepping in with a new solution built on rigorous clinical science: the Abundant & Strong Collection.
This three-step system is positioned as a novel approach to hair loss, clinically proven to reduce hair shedding by up to 85% and promote the growth of stronger, denser hair in as little as six weeks.
The Science Behind the Shedding
For years, the causes of hair loss have been complex, but Pantene scientists have targeted a frequently overlooked culprit: scalp oxidative stress. Recent research indicates that free radicals generated by UV exposure and everyday environmental stressors can disrupt the scalp’s structure, causing the skin to loosen its grip and weaken the ability to securely hold hair at the roots. This leads directly to increased shedding.
To combat this core issue, Pantene developed an innovative solution accessible to all, without the hefty price tag of specialized treatments.
“While some causes of hair loss are out of our control, scalp oxidative stress is one we can effectively address,” said Jeni Thomas, Ph.D, Global Principal Scientist for Pantene. “With Abundant & Strong, Pantene brings rigorous clinical research and dermatologist-tested technology to women everywhere who want to increase hair density and grow healthier hair.”
The Pro-Vitamin Complex + Niacinamide
At the core of the Abundant & Strong Collection is Pantene's proprietary Pro-Vitamin Complex + Niacinamide. This clinically proven trio works synergistically to combat free radicals and strengthen the scalp's foundation:
Pro-Vitamin B5: A deeply absorbing nutrient with strong antioxidant and protein bonding powers.
Niacinamide (Vitamin B3): A known antioxidant that works to strengthen the skin's barrier.
Piroctone Olamine: An antioxidant specifically focused on reducing free radicals on the scalp surface.
By working together, these ingredients restore the root's foundation, creating the optimal environment for abundant, resilient hair.
Clinically Proven Results
The Abundant & Strong system, consisting of a shampoo, conditioner, and daily scalp serum—is designed to work immediately and build impressive, measurable results over time:
After 1 Use: Hair looks visibly thicker.
After 4 Weeks: 77% of users saw less hair loss.
After 6 Weeks: Over 85% noticed increased hair density.
After 8 Weeks: Users retained over 6,000 more strands at the root.
This measurable performance marks a major milestone for Pantene, delivering a breakthrough system that is both effective and accessible. The new collection is rolling out just in time for the holiday season, beginning with Amazon.com, and followed by major retailers including Walmart, Target, Walgreens, and Meijer.
To help bring this innovation to life, Pantene is partnering with trusted voices like Trichologist Abbey Yung and social media personality Alix Earle, empowering consumers to pursue their hair health goals with confidence and cutting-edge science.