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Plan A Technologies Names Chad Hallert as Chief Marketing Officer

MARKETING

8/21/20262 min read

Chad Hallert is Chief Marketing Officer at Plan A Technologies, an award-winning software engineering and AI consulting company.

Plan A Technologies, an award‑winning software engineering and AI consulting company, has appointed Chad Hallert as its new Chief Marketing Officer, marking a significant step in the company’s next phase of growth. Hallert will oversee global marketing, brand strategy, demand generation, and communications as Plan A continues expanding its footprint across industries and geographies.

A Strategic Hire for a Rapidly Growing Technology Company

Known for sourcing the top 0.4% of engineering and tech talent worldwide, Plan A Technologies helps organizations solve complex technology challenges and turn ambitious ideas into production‑ready solutions. As demand for AI‑powered development, data engineering, and advisory services accelerates, the company is investing in leadership that can elevate its market presence and articulate its value to a broader global audience.

Chairman and Co‑Founder Aron Ezra emphasized the importance of Hallert’s appointment:

“Our growth has been driven by a simple formula: solve really hard problems, deliver exactly what we promise, and make our clients look amazing. Chad understands how to translate that track record of technical excellence into a clear market position.”

A Marketing Leader With Deep Cross‑Industry Expertise

Hallert brings more than 20 years of experience architecting brands, driving digital innovation, and generating demand across technology, hospitality, and B2B sectors. His career includes leadership roles at Caesars Entertainment, where he shaped digital strategy for one of the world’s most recognized hospitality brands, and at Good Giant, where he served as Chief Marketing Officer for the national agency. He has also led growth initiatives for major companies including FICO and The Hartford.

Hallert’s industry recognition includes being named one of Direct Marketing News’ “40 Under 40” and one of HSMAI’s “Top 25 Extraordinary Minds in Hospitality Marketing.” He has been widely published, featured as a marketing expert, and frequently speaks at conferences nationwide.

Why Hallert Joined Plan A Technologies

Hallert described Plan A as a marketer’s dream:

“Plan A has all the ingredients every marketer wants, world‑class technical talent, deep client loyalty, and an amazing track record of solving complex, high‑value problems. This is a story the world needs to hear, and I can’t wait to tell it.”

His mandate includes amplifying Plan A’s brand, strengthening its global presence, and helping organizations understand how Plan A’s engineering excellence and AI capabilities can accelerate innovation.

Positioning Plan A for Its Next Chapter

With Hallert now leading global marketing, Plan A Technologies is poised to deepen its market impact and expand its reach across enterprise sectors seeking reliable, high‑performance engineering partners. The appointment reflects the company’s commitment to scaling strategically while maintaining its reputation for technical rigor, client trust, and problem‑solving excellence.

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