Proximity Launches Message Maestro to Keep AI Marketing on Brand
TECHNOLOGYMARKETING
Developed with AI specialist ConversAgentAI, Message Maestro gives store teams the creativity and speed of AI without the data exposure or brand consistency risks of public tools.
In the world of high-end retail, customer relationships are built on personalized service and authentic communication. Yet, as generative AI floods the market, sales associates face a dilemma: how do they use AI for speed without sounding robotic or undermining the brand’s carefully crafted tone?
Proximity, the all-in-one Retail Super-App trusted by luxury brands like Max Mara, Paul Smith, and Graff, has launched the solution: Message Maestro. This new Generative AI-powered feature is designed to make personalized retail communication faster, smarter, and effortlessly on-brand, proving that AI can amplify the human touch, not replace it.
The Problem of Generic AI
While public generative AI tools are great for general content creation, they pose major risks for luxury and premium retailers, including exposing sensitive customer data and producing messages that are inconsistent with brand voice.
Message Maestro, developed in partnership with AI specialist ConversAgentAI, solves this by embedding secure, brand-safe AI directly into the Proximity clienteling platform.
"Message Maestro is designed to amplify the human touch, not replace it," said Marcus Dawson, CTO of Proximity. "It lets retail teams craft messages that truly resonate, safely, securely, and on-brand."
Precision, Personalization, and Confidence
Embedded within the platform used by store teams, Message Maestro acts as a powerful co-pilot for sales associates. It doesn’t just write a message; it writes the right message.
The tool analyzes key customer data points, including tone, sentiment, intent, preferences, and purchase history, to craft communications that feel genuinely personal. This unique capability saves associates countless minutes of deliberation and drafting, allowing them to focus on the in-person sales and relationship-building moments that truly matter.
On-Brand Consistency: By guiding tone and phrasing, Message Maestro ensures that every associate communicates with the same warmth, professionalism, and clarity, maintaining brand consistency across a global team.
Smart Optimization: Over time, the Maestro learns which messages drive the highest engagement and sales, continuously helping teams refine their outreach for maximum impact and measurable results.
Data Security: The partnership with ConversAgentAI ensures that all customer data remains secure, eliminating the risks associated with using public, general-purpose AI tools.
"In clienteling, every word matters," said Raza Hussain, CEO of ConversAgentAI. "Message Maestro enables associates to communicate with precision and personality so every message reflects the authenticity, tone, and warmth of the brand, saving time while strengthening client relationships."
Currently in beta with select partners, Message Maestro is the first step in Proximity’s wider AI roadmap, a clear sign that the future of premium retail clienteling lies in combining advanced technology with the irreplaceable warmth of human connection.