Revlon Canada Extends Partnership with Sarah Nurse
SPORTS
Sarah Nurse, Revlon Canada's lead ambassador.
Revlon Canada announced an expanded partnership with Olympic gold medalist and professional hockey player Sarah Nurse that extends through 2026. Fresh off competing in Milan, Nurse returns as the brand's lead ambassador with an expanded role covering Revlon's complete portfolio.
Nurse joined Revlon in 2025 as the face of the ColorStay collection, championing high-performance beauty that withstood the elements on and off the ice. This year, her partnership expands to include all franchises within the Revlon umbrella: PhotoReady, Glimmer, ColorStay, and Super Lustrous.
"Beauty has been a long-standing passion of mine, just like hockey," said Sarah Nurse. "Working with Revlon this past year has been incredible, and I'm thrilled to expand that partnership across their full portfolio. Whether it's the red carpet, the rink or on a night out with friends, there's always a Revlon collection that lets me show up as my best, boldest self."
Championing Bold Authenticity
The expanded partnership aligns with Revlon Canada's focus on empowering women through beauty and authentic representation. Nurse's influence resonates across Canada as both an elite athlete and cultural figure who continues to break barriers in professional hockey.
"Sarah's influence resonates nationwide," said Krista Cunningham, General Manager of Revlon Canada. "She's a powerful role model who continues to break barriers with confidence and authenticity. We're proud to partner with her as we inspire women to be unapologetically bold."
Nurse's continued partnership with Revlon Canada complements the brand's global ambassador roster, which includes Ashley Graham and Madelyn Cline.
Expanded PhotoReady Collection
To coincide with the partnership expansion, Revlon is introducing new products to its PhotoReady collection. Designed for effortless, real-life radiance, the expanded collection offers feature-enhancing formulas for face, eyes, and lips.
New products include PhotoReady Lift & Fill Skin Tint, a radiant tint that enhances skin with a luminous finish and reduces the appearance of wrinkles over time for $23.99. PhotoReady Instant Plump Serum, priced at $15.49, is the brand's first plumping lip gloss that plumps lips instantly and over time.
PhotoReady Instant Blur Liner at $15.49 creates the illusion of fuller lips with a dome-tip liner and hydrating formula that offers a velvet finish. PhotoReady Lifting Brow Gel, priced at $16.99, is a lightweight, buildable formula that shapes, lifts, and sets brows for any look.
The derm-inspired PhotoReady lineup blurs, smooths, and plumps to deliver a flawless, photo-friendly finish.
Sarah Nurse's Revlon Favorites
Nurse shared her essential Revlon products for game days, busy schedules, and evenings out. ColorStay Longwear Makeup at $25.49 is her foundation choice, especially on game days. ColorStay Full Time Mascara, priced at $19.39, delivers performance that never flakes even on the busiest days.
For nights out, Nurse turns to Glimmer Liquid Shadow at $16.99, which provides comfortable, high-impact color with no glitter fall-out. ColorStay Face + Body Glow Lotion at $16.99 offers hydrating glow that nourishes skin with a fresh coconut scent. ColorStay Limitless Matte Liquid Lipstick, priced at $15.49, stays put all day with comfortable wear.
Building on Momentum
The partnership extension builds on a successful first year collaboration that positioned Nurse as a face of ColorStay, Canada's number one longwear brand. The calculation is based on Nielsen's customized Market Track database for Longwear Colour Cosmetics for 52 weeks ending January 24, 2026.
ColorStay remains a cornerstone of Revlon's portfolio, known for long-lasting formulas that withstand demanding schedules. The collection includes ColorStay Longwear Makeup, ColorStay Full Time Mascara, ColorStay Face + Body Glow Lotion, and ColorStay Limitless Matte Liquid Lipstick.
Beyond ColorStay, Revlon's portfolio includes Glimmer for light-reflecting formulas that create easy-to-get glowy looks, and Super Lustrous, a cult classic lip line that delivers luxurious color and comfort.
Brand Legacy
Revlon was founded in 1932 with revolutionary opaque nail enamel and has been sold in Canada since 1938. Today, the brand is regarded as a global beauty leader, innovator, and color expert, offering consumers in more than 150 countries a range of high-quality color cosmetics under leading franchises.
The brand's portfolio also includes beauty tools, nail care, and at-home hair color. Revlon continues to innovate across categories while maintaining its heritage of accessible, high-performance beauty products.
The expanded partnership with Sarah Nurse positions Revlon Canada to reach audiences across sports, entertainment, and beauty communities throughout 2026. Nurse's dual identity as an elite athlete and beauty enthusiast creates authentic connections with consumers who value both performance and self-expression.
Revlon Canada's strategic focus on authentic partnerships with influential women reflects broader trends in beauty marketing toward genuine representation and diverse role models who resonate with Canadian consumers across multiple dimensions of identity and achievement.