Roadtrips Reveals the Most Requested Sporting Events for 2026
SPORTS
Roadtrips, a recognized leader in the sports travel industry, has announced the most requested sporting events for 2026 and beyond.
For the elite sports traveler, the "off-season" no longer exists. As we move into 2026, the demand for high-stakes, luxury sports travel has reached an all-time high. Roadtrips, a world leader in custom sports travel experiences, released its much-anticipated list of the most requested sporting events for 2026 and beyond.
The data reveals a clear trend: fans are no longer just looking for a seat in the stands; they are looking for immersive, once-in-a-lifetime journeys that merge world-class athleticism with five-star hospitality.
World Cup 2026 and Italy
Unsurprisingly, the 2026 FIFA World Cup, hosted across the United States, Mexico, and Canada, claims the top spot on the list. With the tournament expanding to 48 teams and taking place in iconic North American cities, Roadtrips reports record-level inquiries for luxury accommodations and "follow-your-team" itineraries.
Closely following the World Cup is the 2026 Winter Games in Milan-Cortina. The allure of the Italian Alps combined with the sophisticated urban energy of Milan has made this a top priority for travelers seeking a mix of high-alpine sport and European luxury.
Masters, Monaco, and Wimbledon
Beyond the major quadrennial games, the "Triple Crown" of luxury sports remains as strong as ever:
The Masters: As the most exclusive ticket in sports, the 2026 tournament in Augusta is already seeing heavy demand for private housing and premium hospitality access.
The Monaco Grand Prix: The ultimate intersection of celebrity, yachts, and speed continues to be the most requested race on the F1 calendar.
Wimbledon: The elegance of the All England Club remains the premier destination for tennis aficionados seeking the perfect summer in London.
“We are seeing a massive shift in how people view sports travel,” said Jeff O’Neill, President of Roadtrips. “It’s about more than the game. Our clients want the best hotels, the most exclusive parties, and seamless logistics that allow them to simply show up and enjoy the moment.”
The Super Bowl and Qatar
The 2026 Super Bowl in Santa Clara (San Francisco/Bay Area) is also trending high, with travelers looking to leverage the tech-forward, high-end hospitality of Silicon Valley. Additionally, the 2027 Basketball World Cup in Qatar is emerging as a "dark horse" request, as fans look to return to the world-class infrastructure built for the 2022 World Cup.
The "Sports-as-a-Destination" Lifestyle
In 2026, sports travel has evolved into a full-scale lifestyle category. Roadtrips’ data proves that "bucket list" travel is being replaced by "calendar-based" travel, where elite fans plan their entire year around the global sporting circuit. For brands in the luxury and travel space, the lesson is clear: your value isn't just in the product; it’s in the access you provide. In the Experience Economy, the ultimate luxury is a frictionless path to the front row of history.