Roku Surpasses 100 Million Streaming Households Worldwide
ENTERTAINMENT
Roku announced it has surpassed 100 million streaming households worldwide, a major milestone that highlights the company’s scale and momentum.
Roku has announced it has surpassed 100 million streaming households worldwide, a major milestone that highlights the company's scale and momentum as streaming becomes the primary way people watch television. The achievement reflects households around the globe watching TV using Roku streaming players, Roku-made TVs, or Roku TV models built by the company's global hardware partners.
"Surpassing 100 million streaming households is a defining moment, not just for Roku, but for the future of television," said Anthony Wood, Founder and CEO of Roku. "We're helping shape the entertainment landscape by making it easier to discover great content, more affordable to watch it, and more effective for advertisers and partners around the world to connect with audiences."
Roku defines streaming households as the number of distinct user accounts streaming on the Roku platform in a given 30-day period. The company achieved this milestone as of April 2026.
Dominant Market Position
Roku streaming devices are now used by more than half of all US broadband households, with continued growth across key international markets including Mexico, Canada, Brazil, the United Kingdom, and Latin America. As streaming grows worldwide, the Roku Home Screen increasingly serves as the first thing viewers see when they turn on their television, becoming the starting point for how audiences discover and watch TV.
According to Comscore, Roku drives more than three times the engagement of the next leading TV operating system in the United States, underscoring the scale and importance of the Roku Home Screen in how people stream.
Roku OS-powered TVs and streaming devices are available in more than 15 countries worldwide, offering a unified platform for television. This growth has been driven by Roku's intuitive operating system, seamless hardware integration, and a continuously evolving viewer experience designed to streamline every step from finding content to watching it.
Simplified Streaming Experience
Features like platform-wide search, curated destinations, the Live TV Guide, and Roku Voice work together to cut through today's fragmented streaming landscape, making Roku what the company calls the easiest place to stream.
Roku also offers viewers one of the largest content ecosystems, including more than 500 free live linear channels in the United States, thousands of free on-demand titles, and access to every major premium streaming service from a single Home Screen.
The Roku Channel continues to be a leading destination for free, premium entertainment, ranking as the number two free, ad-supported streaming app on the Roku platform and the number five streaming app overall in the United States, according to Nielsen's The Gauge report.
Roku recently expanded its value-focused offerings with the launch of Howdy in the United States and Mexico, a low-cost, ad-free subscription service priced at $3 per month, reflecting the company's commitment to making entertainment accessible at every price point.
Platform for Advertisers
With over 100 million streaming households, Roku has achieved a scale that makes it one of the most powerful platforms in streaming for advertisers and partners. The platform delivers reach and engagement, connecting brands with audiences across the Home Screen, The Roku Channel, and immersive experiences like Roku City and the Roku Sports Zone.
For streaming services, Roku provides a direct path to acquisition and growth. Partners within Premium Subscriptions benefit from a seamless viewer experience that enables audiences to easily discover, sign up for, and manage subscriptions in one place, reducing friction while driving higher conversion and lifetime value.
Future Growth
Roku is the number one TV streaming platform in the United States, Canada, and Mexico by hours streamed, according to Hypothesis Group data from December 2025. The company remains focused on accelerating new platform capabilities, advanced personalization, and international expansion designed to make TV better for the entire streaming ecosystem.