Sally Beauty Launches Campaign to Skip the Holiday Hype and Save
HEALTH & BEAUTY
Sally Beauty, is helping consumers achieve affordable hairstyles and nail looks at home - no salon required.
The holiday season traditionally comes with a rush of appointments and soaring salon bills, but this year, Sally Beauty is helping consumers reclaim their time and their wallets. The industry-leading destination for professional-quality products has launched its "Holiday Beauty at Home" campaign, sending a clear message: you can achieve affordable, trend-driven hair and nail looks at home, no salon required.
The campaign, which runs through December, aims to empower beauty lovers to celebrate more and spend less by offering wallet-friendly products, expert advice, and unmissable deals.
Expertise Right to Your Doorstep
Sally Beauty's strategy centers on democratizing professional-grade beauty. The centerpiece of the campaign is the Ultimate Holiday Shopping Guide, which provides consumers with the tips, tricks, and inspiration needed to master complex looks themselves.
The guide features product recommendations and tutorials from a lineup of top influencers, including Dee Castle and Kelly Strack, alongside insights from Sally Experts like Monae Everett and Gregory Patterson. Shoppers can learn everything from styling natural hair and achieving voluminous waves to making press-on nails last longer and mastering the latest sparkly gel manicure trends.
Key product highlights and gifting recommendations include:
Exclusive Holiday Sets from Beauty Secrets (only at Sally).
The award-winning ion Luxe 8-in-1 Airstyler Pro.
Convenient and high-quality Nailboo Press On Nails.
The retailer is also expanding its offerings into the fragrance category, with trending brands like Sabrina Carpenter, ALT., and Good Chemistry launching online throughout November, just in time for gift-giving.
Tapping into Trending Aesthetics
To ensure consumers have access to the latest style inspiration, Sally Beauty tapped directly into two of Pinterest's most popular 2025 trends: Coffee Aesthetic and Dark Feminine Energy. The retailer curated shoppable mood boards featuring products that translate these aesthetics into everyday looks, whether consumers are looking for rich, espresso-inspired tones or dark, moody shades.
“At Sally Beauty, we believe that beauty should be empowering, expressive, and accessible to everyone,” said Chris Kobus, Chief Marketing Officer at Sally Beauty. "This holiday season, we're helping consumers stress less and shine more by bringing expert tips, trend-driven inspiration, and incredible value right to their homes. We are proud to be the all-inclusive one stop shop for affordable hair and nail looks- no salon required."
Celebrating Culture and Savings
Further amplifying the campaign’s reach, Sally Beauty has signed on as the official brand partner of Brandy & Monica's "The Boy is Mine" U.S. Tour. This partnership celebrates music, culture, and self-expression, positioning Sally Beauty as the destination for bold, confident beauty looks inspired by musical icons.
With early Black Friday deals kicking off in November and savings building through December, Sally Beauty is making it easier than ever to skip the expensive salon visit and celebrate the holidays looking fabulous, without breaking the bank.