Sally Beauty Revives COLORfest with New Product Launches and a Nationwide Campus Tour
MARKETING
Sally Beauty COLORfest.
Sally Beauty is doubling down on creativity, community, and color this fall with the return of COLORfest, a vibrant, multi‑channel campaign designed to inspire beauty lovers across the country. This year’s COLORfest expands beyond stores and digital channels, introducing hundreds of new products and a five‑stop immersive college campus tour in partnership with Her Campus Media.
A Season Built Around Color Confidence
COLORfest has become one of Sally Beauty’s most anticipated annual activations, celebrating the brand’s leadership in professional‑quality hair color, hair care, and nails. The 2026 edition brings fresh energy with new product drops, exclusive deals, and experiential programming aimed at empowering consumers to experiment with color on their own terms.
The campaign reinforces Sally Beauty’s mission: making bold, creative beauty accessible to everyone, from first‑time at‑home colorists to seasoned trendsetters.
Hundreds of New Products and Can’t‑Miss Deals
This fall, Sally Beauty is introducing hundreds of new products across hair color, hair care, and nails. The assortment includes innovations from beloved brands such as Arctic Fox, Good Dye Young, ion, Iroiro, Manic Panic, Strawberry Leopard, Wella, ASP, Beauty Secrets, Dashing Diva, Nailboo, Biotera, bondbar, and Eva NYC.
These launches reflect Sally Beauty’s continued investment in category expansion and product innovation, ensuring consumers have access to high‑performance formulas, trending shades, and salon‑quality results at home.
An Immersive Five‑Stop Campus Tour
One of the biggest additions to COLORfest 2026 is the immersive college campus tour, created in partnership with Her Campus Media. The tour will visit five major universities, offering students hands‑on experiences designed to spark creativity and build confidence in self‑expression.
At each stop, attendees can expect:
Personalized color consultations from Sally Beauty experts
On‑site glam services, including glitter spray, tinsel, and temporary color
Shareable content moments and interactive installations
Exclusive giveaways and product bundles
Access to top‑rated Sally Beauty brands and new launches
The campus tour underscores Sally Beauty’s commitment to meeting young consumers where they are, blending education, entertainment, and product discovery in a way that resonates with Gen Z.
Empowering Beauty Through Education
For more than six decades, Sally Beauty has been a trusted destination for professional‑quality products and expert guidance. COLORfest builds on that legacy by offering free hair‑color advice through Licensed Colorists onDemand and access to Sally Experts who help consumers find the right shades, techniques, and tools.
This educational approach reflects a broader shift in beauty: consumers want to feel confident, informed, and empowered to experiment. COLORfest delivers exactly that.
A Celebration of Self‑Expression
As COLORfest returns this fall, Sally Beauty is inviting consumers to embrace creativity, skip the salon, and explore the transformative power of color. With new products, immersive experiences, and expert support, the brand continues to champion beauty on your own terms, bold, expressive, and uniquely yours.
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