Shark Beauty Dominates U.S. Skincare Market, Named #1 Facial Devices Brand
HEALTH & BEAUTY
Shark Beauty™ Skyrockets to #1 Skincare Facial Devices Brand in the U.S. and Shark™ CryoGlow™ is now recognized as the #1 Skincare Facial Device in the U.S.
In less than a year, a new major player has redefined the high-performance skincare technology category. Shark Beauty™, a division of global product design and technology company SharkNinja, Inc., today announced a significant milestone: it has been named the #1 Skincare Facial Devices Brand in the U.S.
This rapid rise is largely fueled by the breakout success of the Shark™ CryoGlow™, which has simultaneously earned recognition as the #1 Skincare Facial Device in the U.S.. These industry-leading recognitions, achieved in just 11 months, validate Shark Beauty’s commitment to bringing real, visible results to the at-home beauty routine.
The Innovation Behind CryoGlow™
The Shark™ CryoGlow™ is the only device on the market combining both LED and under-eye cryo technology in a full-face mask. Developed in partnership with board-certified dermatologists, the FDA-cleared device delivers a med-spa-inspired experience right to the user's home.
Its core technology, iQLED Technology™, uses dermatologist-optimized red, blue, and deep infrared light, clinically tested to deliver 5x more energy to minimize fine lines and 5x more energy to reduce acne compared to leading competitors.
Complementing this is InstaChill Technology™, which provides three temperature-controlled cooling levels to visibly tighten and soothe the delicate under-eye area.
The device offers four intuitive, remote-controlled treatment modes to address multi-generational skincare needs:
Under-Eye Revive Treatment (5–15 minutes): Cryo-inspired tightening and soothing for a refreshed look.
Better Aging Treatment (6 minutes): A collagen-boosting regimen that improves fine lines and firms skin in eight weeks.
Skin Clearing Treatment (8 minutes): Chemical-free acne reduction for a smoother complexion in four weeks.
Doubling Down on Professional Results
Following the viral success of the CryoGlow™, Shark Beauty expanded its award-winning lineup this fall with the launch of the Shark™ FacialPro™ Glow. This pro-level, 2-in-1 weekly facial system is designed to clear buildup, infuse hydration, and deliver instant hot-and-cold contrast therapy for a radiant, glass-skin glow.
The FacialPro™ Glow is clinically tested to provide clearer pores and cleaner skin in just one use. It includes specially formulated products, the Derm Detox Exfoliating Gel (AHA + BHA) and the Hydro Infuse BHA Hydrator, developed in a Korean lab for spa-level exfoliation and deep moisture infusion.
Kleona Mack, Chief Marketing Officer at Shark Beauty™, attributes the brand’s success to listening closely to consumer needs. “These industry-leading recognitions within the skincare category in just 11 months—and the breakout success of CryoGlow™ and FacialPro™ Glow, validates our commitment to delivering high-performance products that provide real, visible results,” she said.
Both the Shark™ CryoGlow™ and Shark™ Facial Pro™ Glow are available in the U.S. via Sharkbeauty.com, solidifying the brand's position as the new leader in high-performance at-home beauty technology.