Simon Debuts SIMON+™ Loyalty Program for the Omnichannel Era
HOSPITALITYMARKETING
New omnichannel loyalty program from Simon® meets the needs of today's modern shopper while unlocking powerful engagement opportunities for retailers.
The line between shopping in a physical store and browsing online has completely vanished, and now, the rewards for those experiences are finally unifying. Simon, a real estate investment trust and global leader in premier shopping, dining, and entertainment destinations, has announced the launch of Simon+™, a new loyalty program built specifically for today’s omnichannel shopper.
This innovative, free program rewards members with cash back, points, and perks whether they are shopping in a Simon center, buying online at ShopSimon.com, or clicking through to participating retailer websites. Simon+ is designed to maximize customer value while simultaneously unlocking powerful new engagement opportunities for its retail partners.
Unifying Digital and Physical Rewards
Simon+ replaces previous fragmented programs like Mall Insider®, VIP Shopper Club®, and ShopSimon™ Rewards, creating a streamlined, always-on platform for its vast customer base. This unity is the key innovation, reflecting Simon’s ongoing commitment to merge the best of in-store and digital commerce.
Lee Sterling, Chief Marketing Officer of Simon, highlighted the program’s unique position. “Simon+ is the future of shopping rewards – and there's truly nothing else like it,” Sterling said. “As we continue to merge the best of in-store and online experiences and make shopping more convenient, Simon+ engages customers where they are and creates more reasons to shop, stay and return.”
Benefits for the Shopper
The program is free to join and features an intuitive dashboard where members can easily manage their rewards. Shoppers can:
Earn Cash Back: Activate offers and receive cash back for qualifying in-store and online purchases.
Accrue Points & Rewards: Earn points for purchases that can be redeemed for retailer rewards or credit on ShopSimon.com.
Unlock Exclusive Perks: Gain access to curated benefits like valet parking and discounts on ShopSimon.com, and even unique seasonal perks like Santa photos.
Simple Tracking: Members can easily upload receipts and link existing payment cards to ensure points and cash back are earned automatically.
A Powerful Tool for Retailers
With over 500 retailers already participating, including major brands like adidas, H&M, Shake Shack, and Warby Parker, Simon+ offers brands a powerful, no-cost way to enhance their own loyalty efforts.
Leveraging its massive scale, over 200 retail destinations and billions of annual shopper visits—Simon+ helps participating retailers by:
Driving Incremental Sales: The program is designed to reach high-intent shoppers, driving traffic and sales conversion both in-store and online.
Encouraging Cross-Shopping: By incentivizing shopping across different brands within Simon centers, retailers benefit from increased overall visitation.
Providing Actionable Data: Simon+ provides key data and metrics on shopper behavior that help retailers inform and refine their future marketing strategies.
This initiative works in harmony with Simon’s other digital tools, such as ShopSimon.com and Simon Search® (which allows customers to search for over 3 million products available across the centers), creating a fully integrated ecosystem where every purchase is rewarded. Simon+ is positioning itself as an essential infrastructure for the modern retail landscape.