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Sophie Cunningham Joins SHARx Initiative to Improve Prescription Affordability

SPORTS

10/8/20262 min read

Sophie Cunningham and Corey Durbin, SHARx CEO and co-founder.

SHARx, a company focused on helping employers and families reduce prescription drug costs, is expanding its advocacy efforts through an initiative known as Rising Tides. The program brings together respected public figures who share a commitment to addressing barriers to prescription affordability and healthcare access. WNBA Star, Sophie Cunningham supports the SHARx mission to make prescription medications more affordable.

Rather than relying on traditional celebrity endorsements, the initiative focuses on building a community of ambassadors who genuinely support SHARx's mission. According to Corey Durbin, CEO and co-founder of SHARx, the program developed organically through personal relationships with athletes and leaders who became advocates after learning more about the company's work.

The goal is to inspire a larger grassroots movement that encourages patients, employers, and families to challenge the belief that high prescription costs are unavoidable.

How Rising Tides Took Shape

According to Durbin, Rising Tides was not initially designed as a formal ambassador program. Instead, it evolved through friendships and shared interests, particularly in the sports community.

Over time, relationships with several well-known figures helped create a network of supporters, including:

Sophie Cunningham, professional basketball player
Brock Osweiler, former NFL quarterback
Heath Shuler, former NFL quarterback and former U.S. congressman
Gary Hallberg, professional golfer
Steve Jones, professional golfer
Mike Kelly, longtime University of Missouri broadcaster

As more individuals connected with SHARx's mission, the initiative expanded into a coordinated effort designed to amplify conversations about drug pricing and prescription access.

Why Athletes Are Joining the Cause

A defining feature of Rising Tides is its emphasis on authenticity. Durbin notes that the company seeks individuals who genuinely believe in the mission rather than those interested solely in promotional partnerships.

Many athletes involved in the initiative have backgrounds built on teamwork, accountability, and community. SHARx believes these experiences make them effective advocates for addressing challenges that affect families and employers across the country.

The organization sees these ambassadors as trusted voices who can help educate the public about prescription affordability issues while encouraging people to explore alternatives and solutions.

Using Influence to Drive Awareness

SHARx views public awareness as an important step toward addressing rising prescription costs. Through interviews, public appearances, and advocacy efforts, Rising Tides participants are helping broaden the conversation beyond healthcare policy circles.

The initiative emphasizes that prescription affordability affects more than individual patients. It can also influence household budgets, employee benefits programs, and employer healthcare spending.

By leveraging the reach and credibility of athletes and community leaders, SHARx hopes to make these issues more visible and understandable to the broader public.

Looking Ahead

As Rising Tides continues to grow, SHARx aims to expand its network of advocates and strengthen its efforts to raise awareness about prescription drug costs and healthcare accessibility.

The company's approach is built on the idea that meaningful change often begins with trusted voices and engaged communities. By bringing together athletes, broadcasters, civic leaders, and healthcare advocates, SHARx is working to build momentum around a shared goal: helping more Americans gain access to affordable prescription medications.

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