Spider-Man: Brand New Day Becomes the First Movie Purpose-Built for the ScreenX Experience
ENTERTAINMENT
CJ 4DPLEX and Sony Pictures Bring Spider-Man: Brand New Day to Life in ScreenX.
CJ 4DPLEX, the global leader in premium cinema formats and immersive theater technology, has announced a major milestone: Sony Pictures’ highly anticipated Spider‑Man: Brand New Day has been “Shot for ScreenX”, marking the first time the company has collaborated with filmmakers from on‑set production through theatrical exhibition to create content specifically for the ScreenX format.
ScreenX, known for its 270‑degree panoramic presentation, uses multi‑projection technology to extend select scenes onto the side walls of the auditorium, surrounding audiences with an expanded visual field that deepens immersion and enhances storytelling. This new initiative represents a significant evolution for the format, and a first for the Spider‑Man franchise.
A New Creative Canvas for Filmmakers
Director Destin Daniel Cretton emphasized the uniqueness of the collaboration, noting that CJ 4DPLEX’s team came directly to the set to capture footage designed exclusively for ScreenX auditoriums. This marks the first time additional panoramic content has been filmed during principal photography rather than created separately in post‑production.
“This is something truly unique,” Cretton said, highlighting how the expanded visual canvas allows audiences to experience Spider‑Man’s world in a way that traditional formats cannot replicate.
Expanding the Visual Universe of Spider‑Man
The ScreenX version of Spider‑Man: Brand New Day is designed to bring fans deeper into the action, emotion, and scale of the story. By extending the film’s imagery beyond the main screen, ScreenX creates a wraparound effect that enhances high‑intensity sequences and heightens the sense of movement and depth, a natural fit for a character known for dynamic, acrobatic action.
CJ 4DPLEX CEO Jun Bang described the initiative as an “exciting evolution” for the format, made possible through close collaboration with Sony Pictures and the film’s creative team. The goal, he noted, is to deliver a more encompassing cinematic experience while preserving the director’s artistic vision.
A Strategic Move in the Premium Format Landscape
Premium large formats have surged in popularity as audiences seek elevated theatrical experiences. ScreenX, available in more than 140 multiplexes across the U.S. and Canada, continues to expand its footprint, releasing 20 to 30 titles per year in the format.
Don Savant, CEO & President of CJ 4DPLEX Americas, emphasized that Spider‑Man: Brand New Day exemplifies the type of event‑level franchise that showcases the power of premium theatrical formats. The ScreenX presentation, he said, “celebrates the scale, energy, and emotional depth” of the beloved character.
Tickets Now Available for the ScreenX Release
Advance tickets for the ScreenX version of Spider‑Man: Brand New Day are now on sale through participating theater circuits and ScreenXtickets.com. The enhanced presentation will be available for a limited theatrical run in select ScreenX auditoriums nationwide and internationally.
As CJ 4DPLEX and Sony Pictures continue to push the boundaries of immersive cinema, Spider‑Man: Brand New Day stands as a landmark release, and the beginning of a new era for ScreenX.
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