StubHub Brings AI-Powered Event Discovery to ChatGPT
TECHNOLOGY
StubHub, the world's leading live event marketplace, today announced it is one of the first ticketing platforms to launch an app on ChatGPT with a discovery experience.
Finding the perfect concert or game tickets used to mean juggling dozens of browser tabs, comparing dates, and obsessing over seat maps. But what if you could just ask for what you wanted and watch the results adjust in real-time?
StubHub, the world’s leading live event marketplace, has officially announced the launch of its new app within OpenAI’s ChatGPT. As one of the first ticketing platforms to join the newly launched ChatGPT app directory, StubHub is redefining the "discovery experience" by turning ticket-finding into a natural conversation.
A Conversational Concierge for Live Events
Rather than scrolling through endless lists of events, fans can now interact with StubHub directly within their AI chat. The integration allows for complex, multi-step queries that a traditional search engine simply can’t handle.
For example, a fan can say: "Find me Yankee games next weekend." Once the results appear, they can keep the conversation going: "Actually, show me the cheapest options" or "Find me the best view for the game on Saturday."
The StubHub app remembers your preferences throughout the entire exchange, like seat count and budget, meaning you never have to repeat yourself as you narrow down your search.
Why This is a Game-Changer
“We’re committed to meeting fans where they are,” said Art Yegorov, Chief Technology Officer at StubHub. “For the first time, fans have access to a ticket-finding assistant built right into a ChatGPT conversation. Fans can describe exactly what they want, see live inventory and pricing, and keep refining until they find the perfect seats.”
The platform leverages StubHub’s massive inventory of over 10 million live events, spanning everything from sold-out stadium tours to intimate club shows and Broadway premieres.
Key features of the AI integration include:
Real-Time Data: Unlike standard AI summaries, the app pulls live availability and pricing directly from StubHub’s marketplace.
Intelligent Filtering: The app applies StubHub’s proprietary value scoring and view-quality data to help fans make better decisions.
Seamless Checkout: Once the "perfect seats" are found, the app sends the user directly to StubHub to complete the purchase.
A New Era of AI-Powered Service
For OpenAI, the inclusion of the StubHub app is part of a broader vision where AI doesn't just provide information, it performs actions. Nick Turley, VP and Head of ChatGPT, noted that this is a major step toward AI saving people time and effort in their everyday lives by connecting directly to real-world services.
The StubHub ChatGPT app is available now on desktop and mobile web, as well as via the ChatGPT iOS and Android apps.
Whether you're planning a last-minute weekend outing or hunting for front-row seats to the next big tour, the future of fandom is now just a message away.