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Superpower Teams Up with Giannis Antetokounmpo to Champion Personalized Healthcare

HEALTH & BEAUTY

7/3/20262 min read

Two-time NBA MVP backs the $199/year health platform that gives everyday Americans access to the same advanced testing used by the world's top athletes.

Superpower, the preventative health membership offering more than 100 biomarker blood tests, has announced that Giannis Antetokounmpo, two‑time NBA MVP and 2021 NBA champion, has joined the company as both a brand investor and its first‑ever Global Brand Ambassador. According to the Business Wire release, Antetokounmpo’s partnership supports Superpower’s mission to make advanced, athlete‑level health testing accessible to everyday Americans.

Bringing Elite‑Level Healthcare to Everyone

Superpower’s platform is built to address a major gap in U.S. healthcare: most Americans only receive basic annual physicals that test 10–15 markers, often reacting to symptoms rather than preventing them. Comprehensive testing typically requires specialist referrals, concierge medicine memberships, or high out‑of‑pocket costs, barriers that leave millions without meaningful health insights.

Superpower aims to change that with a $199/year membership that includes:

100+ biomarker blood tests
Personalized insights
Ongoing care plans
Access to a clinical team

This level of testing mirrors what professional athletes receive, tracking inflammation, cardiovascular health, metabolic function, hormone balance, recovery markers, and more.

A Personal Mission for Giannis

Despite having access to world‑class medical care, Antetokounmpo’s own Superpower panel revealed elevated cardiovascular risk markers and a severe Vitamin D deficiency, blind spots even his elite medical team had missed.

As he approaches his 14th NBA season following recent knee and calf injuries, understanding these biomarkers is crucial for recovery, longevity, and performance. The experience made the partnership deeply personal.

Antetokounmpo shared that growing up, his family couldn’t afford doctors, let alone the type of care he receives today. Superpower, he said, offers everyday people access to the same level of testing and support he relies on to stay healthy, without the prohibitive costs.

A Platform Built to Uncover Hidden Health Risks

Superpower reports that 60% of members have uncovered previously overlooked issues such as:

Cardiovascular risk factors
Chronic inflammation
Hormone imbalances
Nutrient deficiencies

These insights help members take action earlier, before symptoms escalate or conditions worsen. Founder and CEO Max Marchione emphasized that Superpower was built to give people clarity around symptoms they’ve struggled with for years or risks they didn’t know existed.

A Growing Network of Health‑Focused Partners

Antetokounmpo joins a roster of Superpower investors and partners that includes:

Steve Aoki
Vanessa Hudgens
Dr. Robert Lufkin
Dr. Leigh Erin Connealy
Dr. Anant Vinjamoori

His involvement adds credibility and visibility to the platform, especially as athletes increasingly invest in health‑tech solutions that prioritize preventative care.

Closing the Gap Between Elite and Everyday Healthcare

Superpower’s mission is simple: make advanced health testing accessible to everyone, not just elite athletes or those who can afford concierge medicine. Antetokounmpo’s partnership amplifies that mission, demonstrating how data‑driven preventative care can empower people to take control of their health.

By combining athlete‑level diagnostics with affordability and personalized support, Superpower is redefining what everyday healthcare can look like, and Giannis Antetokounmpo is helping lead the charge.

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