The Elite World of Canine Sports Arrives on Peacock with A Different Breed
SPORTSENTERTAINMENT
Different Breed, a nine-episode documentary provides viewers with unprecedented, behind-the-scenes access to the elite world of canine sports.
For animal lovers, the annual pomp of traditional dog shows is a holiday staple, but the intense world of canine performance sports is a spectacle entirely its own. Now, fans can get unprecedented access to the dedication, passion, and heartwarming bonds behind the competitive arena. Nestlé Purina PetCare and NBCUniversal have announced that the nine-episode documentary series, A Different Breed, is officially streaming on Peacock, bolstering the platform’s dog sport offerings.
The series dives deep behind the scenes of the Purina Pro Plan Incredible Dog Challenge, chronicling the pet-human competitor stories that define this elite world. It is a powerful, emotional look at the hard work, perseverance, and genuine love that fuel top performance.
Beyond the Ring: Chronicling the Journey
A Different Breed offers viewers a transformative experience, showcasing the unique relationship between dogs and their trainers as they chase excellence. The documentary series spotlights the competitors who showcase their talents in thrilling events, including:
High-flying disc routines.
Intense head-to-head weave pole racing.
Intricate dog agility courses.
Exhilarating diving dog competitions.
The show is not simply about winning; it’s about the journey. Dr. RuthAnn Lobos, Senior Veterinarian at Purina, noted, "I'm excited for the rest of the country to get a peek into their lives in A Different Breed, showcasing experiences of perseverance, partnership and the pure joy that comes from chasing excellence with your best friend."
Bolstering Peacock’s "Incredible Dogs" Lineup
The addition of A Different Breed significantly enriches Peacock’s growing suite of dog-centric sports and entertainment options. The documentary now anchors the platform’s 'Incredible Dogs' content rail, sitting alongside the last three seasons of the Incredible Dog Challenge and national broadcasts of The National Dog Show, presented by Purina, dating back to 2013.
Gary Quinn, Vice President of Programming & General Manager, Owned Properties at NBC Sports, welcomed the new content: "Our subscribers are going to be captivated by the transformative, powerful stories of these competitors and the heartwarming bonds between pets and humans."
The partnership ensures viewers have access to both the emotional backstories and the live competition. The launch coincides with the holiday week, which also features the live broadcast of The National Dog Show on Thanksgiving Day (NBC) and the final leg of the 2025 Incredible Dog Challenge National Finals on Sunday, November 30 (NBC).
By making these compelling canine athletic stories accessible on demand, Purina and Peacock are celebrating the human-pet partnership and proving that the dedication seen in elite dog sports is truly A Different Breed of competition.