The Operational Secret Behind Saint Spritz’s Rapid Growth
HOSPITALITY
Saint Spritz strengthens its ongoing partnership with PINATA to support continued national growth of its Italian inspired wine spritzes.
Scaling a beverage brand from a single state to 37 in just over a year is a feat of marketing. Keeping that brand’s "soul" intact across thousands of retail shelves in Target, Whole Foods, and Walmart? That is a feat of execution.
Today, breakout wine-spritz brand Saint Spritz and alcohol-industry software leader PINATA reaffirmed their partnership, detailing how data-driven field execution is fueling one of the fastest national expansions in the RTD (Ready-to-Drink) category.
The Rapid Rise of Saint Spritz
Founded by sisters-in-law JoJo Fletcher and Mallory Vaughan Patton, Saint Spritz was born from a desire to bring the elevated, real-ingredient aperitivo culture of coastal Europe to the American consumer.
The market has responded with enthusiasm. Already a Top 12 RTD Wine brand according to NielsenIQ, Saint Spritz became the #1 selling wine cocktail in its first national grocer launch. Their formula, real juices, no added sugar, and a clean label, aligns perfectly with the "better-for-you" shift currently disrupting the alcohol industry.
The Execution Gap: From Aesthetic to Analytics
For a premium brand like Saint Spritz, the "aesthetic" is everything. But as the footprint grows to include giants like H-E-B, Albertsons, and Total Wine & More, maintaining that premium experience requires more than just good vibes, it requires visibility.
This is where PINATA comes in. Saint Spritz uses the platform to:
Track Consumer Engagement: Measuring the real-world impact of in-store activations across every market.
Streamline Field Operations: Coordinating team efforts, reporting, and cost tracking in real-time to ensure consistent execution.
Preserve Brand Integrity: Ensuring that as the SKU portfolio expands into new flavors (like Amalfi and Sicily), the on-shelf experience remains elevated and uniform.
“As we continue bringing our spritzes to more customers, PINATA helps us preserve the aesthetic, quality, and experience that define our brand across every state and every shelf,” said Mallory Vaughan Patton, Co-Founder and Chief Sales Officer.
Data-Driven Growth in a Challenging Market
The partnership comes at a pivotal moment. While many segments of the alcohol industry are facing headwinds, the RTD wine spritz category is thriving on the back of low-ABV and clean-label trends.
By backing their coastal European aesthetic with PINATA’s rigorous, data-driven execution, Saint Spritz is proving that "nimble" and "premium" aren't just buzzwords, they are the blueprint for national success in 2026.
For the modern beverage founder, the message is clear: the brand gets you on the shelf, but the data keeps you there.