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The Sports Facilities Companies Signs Its First National Sponsorship Deal With BSN SPORTS

SPORTS

9/14/20262 min read

The Sports Facilities Companies Announces First National Sponsorship Deal with BSN SPORTS.

The Sports Facilities Companies (SFC), a leading operator and partner in the sports, recreation, wellness, and events industry, has announced its first‑ever national sponsorship deal with BSN SPORTS, one of the nation’s largest marketers, manufacturers, and distributors of team sports apparel, equipment, and uniforms. The partnership marks a major milestone for SFC as it expands support for its rapidly growing network of sports and recreation venues across the United States.

Partnership Built on Shared Belief in the Power of Sports

SFC manages and supports more than 140 venues nationwide, welcoming nearly 30 million guest visits annually. BSN SPORTS has long served coaches, schools, clubs, colleges, and athletic programs with customized product solutions and trusted brand partnerships. Together, the two organizations aim to strengthen communities by enhancing the experiences of athletes, families, and coaches.

The partnership is rooted in a shared belief that sports create stronger communities and unlock opportunities for athletes of all ages. By combining SFC’s national platform with BSN SPORTS’ leadership in team sports, the collaboration is designed to deliver meaningful value to facilities, programs, and events across the country.

New Resources for Participating SFC Venues

Through an opt‑in structure, eligible SFC venues will gain access to a wide range of BSN SPORTS offerings, including:

High‑quality equipment and apparel
Team shop solutions
Customized program support
On‑site and digital brand activations

These resources will help facilities elevate programming, enhance guest experiences, and expand access to tools that support athlete development and community engagement.

SFC Chief Marketing Officer Ashley Whittaker emphasized the impact of the partnership, noting that it will help communities “realize the full potential of their sports and recreation destinations.”

Supporting Coaches and Athletes Nationwide

BSN SPORTS Chief Commercial Officer Avery Jessup highlighted the importance of supporting coaches, describing them as “the Heart of the Game.” The partnership gives BSN SPORTS a powerful pathway to reach coaches, athletes, and families through SFC’s national network of community destinations.

By aligning national reach with local activation, the partnership ensures that participating facilities can access resources tailored to their unique needs, strengthening both community programming and athlete experiences.

About The Sports Facilities Companies

SFC is the nation’s leading resource for planning, developing, and managing sports, recreation, golf, ice, aquatics, fitness, wellness, and events facilities. Its turnkey platform supports projects from early planning and feasibility studies to professional facility management and high‑performing operations. With more than 7,500 team members across its network, SFC generates over $1 billion in annual economic impact.

About BSN SPORTS

Founded in 1972, BSN SPORTS is a leading marketer, manufacturer, and distributor of team sports apparel, equipment, and uniforms. The company serves organizations nationwide with customized product solutions and dedicated support designed to simplify purchasing and elevate the athlete experience. BSN SPORTS is part of Varsity Brands.

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