"Where Multi-Industry News & Insights Become Advantage"

The Vitamin Shoppe Names Kimberley Gardiner EVP, Chief Marketing and Growth Officer

MARKETING

9/8/20262 min read

As Chief Marketing and Growth Officer, Kimberley Gardiner will oversee brand strategy and creative, performance marketing, e-commerce, CRM and personalization, loyalty, and corporate communications and public relations.

The Vitamin Shoppe has named Kimberley Gardiner as its new Executive Vice President, Chief Marketing and Growth Officer, effective immediately. Gardiner will report directly to CEO Sharon Leite and join the company’s executive leadership team, bringing more than two decades of experience leading brand strategy, digital transformation, and customer engagement for major U.S. retailers.

A Proven Marketing Leader With Deep Retail Expertise

Gardiner joins The Vitamin Shoppe from Tractor Supply Company, where she served as Senior Vice President and Chief Marketing Officer since 2022. During her tenure, she led national, regional, and local marketing initiatives across more than 2,400 stores, strengthened the company’s Life Out Here brand positioning, and expanded the use of customer data, performance marketing, and omnichannel engagement. She also oversaw loyalty marketing for Neighbor’s Club, which grew to more than 40 million members under her leadership.

Her career also includes senior marketing roles at Volkswagen of America, Mitsubishi Motors North America, Kia Motors America, and digital asset management company 5th Kind, along with 15 years at Toyota Motor Sales USA.

Leading Brand Strategy, Digital Growth, and Customer Personalization

In her new role, Gardiner will oversee a broad portfolio of functions central to The Vitamin Shoppe’s growth strategy, including:

Brand strategy and creative
Performance marketing
E‑commerce
CRM and personalization
Loyalty programs
Corporate communications and public relations

Her mandate is to accelerate customer acquisition, deepen loyalty, and create more personalized experiences across stores and digital channels, all powered by customer insights and data.

Gardiner will also collaborate closely with merchandising teams and brand partners to elevate product storytelling and bring emerging wellness trends to life for customers.

Positioning The Vitamin Shoppe for Its Next Chapter

CEO Sharon Leite emphasized Gardiner’s ability to reinvent established brands and translate customer insights into measurable growth. As The Vitamin Shoppe approaches its 50th anniversary, the company sees a major opportunity to modernize how it engages with today’s wellness consumer, from digital personalization to omnichannel loyalty.

Gardiner’s leadership will play a pivotal role in shaping this next chapter, helping the brand reach new audiences and strengthen its position as a customer‑centric wellness platform.

Strategic Hire for a More Digitally Connected Future

With wellness trends evolving rapidly and consumers expecting seamless digital experiences, Gardiner’s appointment signals The Vitamin Shoppe’s commitment to innovation, data‑driven marketing, and long‑term brand relevance. Her blend of retail experience, digital expertise, and customer‑centric leadership positions her to drive meaningful growth across every touchpoint.

As the company continues expanding its product offerings, digital capabilities, and in‑store experiences, Gardiner’s role will be central to delivering a more personalized, modern, and engaging wellness journey for millions of customers nationwide.

Stay in the Know

Join our mailing list today.