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Topgolf Enters Media and Licensing with Launch of Topgolf Media Networks

ENTERTAINMENT

7/17/20262 min read

Friends playing Topgolf and watching football games on large TV screens in a sports bar atmosphere.

New division transforms Topgolf's unmatched entertainment footprint into a connected media platform for brands, creators and strategic partners.

Topgolf has officially launched Topgolf Media Networks, a major new division designed to evolve the company from a sports‑entertainment destination into a scaled media, sponsorship, and licensing platform. This move creates a unified entry point for brands looking to reach Topgolf’s massive audience, more than 42 million annual guests across 100+ U.S. venues, through immersive in‑venue experiences, digital engagement, branded content, and licensing opportunities.

A Connected Media Ecosystem Built for Brand Engagement

Topgolf Media Networks consolidates sponsorship, media, and licensing under one organization, giving marketers access to one of the most unique owned‑and‑operated media ecosystems in sports and entertainment. The platform includes:

28,000+ digital screens across venues
Owned digital channels and first‑party audience data
Original content and branded entertainment
Licensing opportunities that extend the Topgolf brand beyond venues

This integrated ecosystem allows brands to build customized, measurable partnerships that span live experiences, digital storytelling, and consumer engagement before, during, and after every visit.

Active, Social, and Highly Engaged

Topgolf’s audience rivals, and in some cases exceeds, traditional U.S. sports properties in scale. With more than 42 million annual visits and a presence in 24 of the top 25 U.S. media markets, Topgolf offers brands access to a consumer base that is:

Actively participating rather than passively watching
Social, celebratory, and experience‑driven
Spread across diverse demographics and geographies

CEO David McKillips emphasized that Topgolf has become “much more than a place to play golf,” noting that guests come to compete, socialize, and connect, creating an environment where brand integrations feel natural and authentic.

Custom Partnerships Over Standard Sponsorship Packages

Unlike traditional sponsorship models, Topgolf Media Networks focuses on custom‑built programs aligned to each brand’s:

Audience goals
Geographic priorities
Business objectives

This approach enables integrated campaigns that support the full consumer journey, from awareness and consideration to trial, conversion, and long‑term loyalty.

A Scaled Platform for the Future of Sports & Entertainment Media

With its combination of physical venues, digital channels, first‑party data, and content capabilities, Topgolf Media Networks positions the company as a next‑generation media platform, one that blends entertainment, technology, and brand storytelling.

The launch marks a significant evolution in how Topgolf leverages its footprint, offering brands a way to connect with millions of consumers through experiences that are immersive, measurable, and deeply engaging.

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