Topgolf Opens Milestone 100th U.S. Location
HOSPITALITY
Topgolf opens its newest, two-level venue in New Braunfels, Texas. The venue marks Topgolf's 100th location in the U.S. and 112th globally.
Topgolf, the undisputed leader in modern golf entertainment, is swinging into a new era of expansion. The company announced today that it will celebrate a massive milestone with the opening of its 100th U.S. venue in New Braunfels, Texas, on Friday, December 5.
This two-level venue, situated at the New Braunfels Town Center at Creekside, not only marks the brand's centennial domestic location but also its 112th venue globally. The opening reinforces Topgolf’s commitment to making the sport accessible, fun, and social for everyone, regardless of skill level.
The Ultimate Entertainment Destination
Topgolf has perfected the model of "modern golf," creating a relaxed, no-pressure environment that caters just as much to those who have never held a club as it does to seasoned golfers. The new New Braunfels location employs roughly 200 "Playmakers" and features everything that defines the signature Topgolf experience:
62 Climate-Controlled Bays: Spanning two levels, these bays feature lounge-type furniture and high-top tables where groups can socialize, eat, and play year-round.
Toptracer Technology: Industry-leading tech traces every golf ball's flight path, distance, and metrics, allowing players to instantly compete in games or track their progress.
Full Service: A full-service bar and restaurant manned by executive chefs, over 140 HDTVs, cozy fire pits, and a nine-hole mini-golf course ensure the fun extends far beyond the bays.
Adding to the entertainment, the new venue features the exclusive Topgolf Field Goal Challenge, a brand-new game that merges golf with football by challenging players to split the uprights by hitting their balls through digital goal posts.
A Welcome Addition to the Texas Corridor
The choice of New Braunfels, a community situated perfectly along the I-35 corridor between San Antonio and Austin, speaks to the continued appeal of Topgolf’s mixed-entertainment model in high-growth areas.
Erin Chamberlin, Topgolf Chief Operating Officer and Interim President, emphasized the significance of the achievement: "Opening our 100th U.S. venue in New Braunfels is more than a milestone; it's a celebration of the fun, energy and innovation that makes Topgolf unlike any other entertainment experience out there. We're excited to mark this momentous occasion... and grow our loyal Player base for years to come."
The city’s Mayor, Neal Linnartz, highlighted the local economic boost, noting that the addition of Topgolf "not only brings new jobs and other economic benefits to New Braunfels, but it also offers another great entertainment destination for families."
To celebrate the milestone, Topgolf is giving away a year of free game play to one lucky winner. Eligible Players who book and complete a one or two-bay reservation between December 5–19 will be automatically entered for a chance to win.
The opening in New Braunfels solidifies Topgolf’s position as a global entertainment leader, continuing its mission to instigate play and make golf accessible for all.