UniFirst Confirms Five Primary Races with Chase Elliott for the 2026 NASCAR Cup Season
SPORTSHOSPITALITY
UniFirst announces primary sponsorship schedule for the 2026 NASCAR Cup Series season.
The engine is revving for the 2026 NASCAR Cup Series season, and UniFirst Corporation is ready to hit the track with its long-standing partner, Hendrick Motorsports. UniFirst, a North American leader in customized uniform programs and facility services, today announced its complete primary sponsorship schedule for the No. 9 team, driven by 2020 Cup Series champion and eight-time Most Popular Driver, Chase Elliott.
The upcoming season marks the seventh year of the successful partnership between UniFirst and Chase Elliott, reinforcing the mutual commitment to performance, integrity, and operational excellence. UniFirst will be the primary sponsor of the No. 9 Chevrolet for five races next season.
UniFirst Red on the Track: The 2026 Schedule
The UniFirst No. 9, sporting its signature bold green design and iconic "U-Mark"—will be featured at some of the sport's most highly anticipated events.
The full 2026 NASCAR Cup Series schedule for the UniFirst No. 9 Chevy includes:
Darlington Raceway: Sunday, March 22 (Debut race)
Martinsville Speedway: Sunday, March 29
Richmond Raceway: Saturday night, August 15
Charlotte Motor Speedway ROVAL: Sunday, October 11 (Playoff Race)
Martinsville Speedway: Sunday, November 1 (Playoff Race)
The schedule includes two crucial playoff races, giving UniFirst high-stakes visibility as Elliott competes for a championship title.
Confidence in the Cockpit
Chase Elliott, one of NASCAR's biggest stars, expressed enthusiasm for carrying the UniFirst colors at tracks where the team saw promising results in 2025.
"I'm eager to see what 2026 has in store for our No. 9 team after a solid 2025," said Elliott. "We'll have the UniFirst colors on board at tracks where we had some promising runs last year, and that makes me confident we can build on those and hopefully get UniFirst to victory lane in the process."
The leadership at UniFirst echoed that confidence, highlighting the alignment of the two brands. “The team consistently represents the highest levels of performance and integrity, and we are proud to have our brand associated with them,” said David Katz, Executive Vice President of Sales and Marketing at UniFirst. “We are looking forward to bringing home some wins in 2026.”
Partnership Built on Performance
The relationship between UniFirst and Hendrick Motorsports extends beyond the track paint scheme. UniFirst serves as the Official Workwear Provider for Hendrick Motorsports, supplying high-quality uniforms and workwear, as well as facility services to the team and its sister company, Hendrick Automotive Group.
This partnership underscores the vital connection between a clean, safe, and professional environment and peak performance. With 15 championships and 320 points-paying race victories, Hendrick Motorsports is the winningest team in NASCAR Cup Series history. UniFirst’s ongoing support ensures that the team’s foundation is as strong and reliable as the car itself.