Visit Lauderdale Unveils New Global Brand Campaign
MARKETING
Visit Lauderdale launches new global brand campaign, “Never Lose Your Splash”.
As the world rang in 2026, Visit Lauderdale made a splash of its own. During the high-energy broadcast of CNN’s New Year’s Eve Live with Anderson Cooper and Andy Cohen, the official destination marketing organization for Greater Fort Lauderdale unveiled its new global campaign: "Never Lose Your Splash".
The campaign is a vibrant call to action, urging travelers to reconnect with the carefree confidence and joyful energy that often gets lost in the grind of daily life. By positioning Greater Fort Lauderdale as a place where "sunshine, water, and joy flow freely," the brand aims to capture the hearts of both first-time explorers and loyal returning guests.
A Destination Defined by Water
The "Splash" concept isn't just about a dip in the ocean; it’s a nod to the region's geographical DNA. Greater Fort Lauderdale is home to 24 miles of golden beaches and a staggering 300 miles of inland waterways. These canals and coasts do more than provide scenery; they connect the destination’s diverse neighborhoods, cultures, and culinary experiences.
“'Never Lose Your Splash' is about celebrating the spirit that makes Greater Fort Lauderdale feel different the moment you arrive,” says Stacy Ritter, President and CEO of Visit Lauderdale. “It’s a place where people feel free to be themselves, connect through our waterways, and rediscover the joy of travel in unexpected ways.”
Evocative Storytelling for a Global Audience
The campaign launch features immersive visuals and storytelling that highlight the "unmistakable vibe" of the area. From upscale waterfront dining and drifting along the Intracoastal to discovering a booming local arts scene, the creative assets are designed to showcase authenticity.
The rollout is extensive, utilizing:
High-Impact Media: National television spots (debuting on CNN).
Multi-Channel Digital: A series of broadcast-quality videos, audio spots, and social content.
Large-Scale OOH: Out-of-home placements designed to bring the Florida sun to high-traffic, "high-impact" global environments.
Building on Record Momentum
The timing of the "Never Lose Your Splash" campaign aligns with a period of historic growth for the region. Greater Fort Lauderdale has seen a surge in new luxury hotel developments, expanded international flight options, and the recent completion of the Broward County Convention Center expansion.
By launching on the first day of the year, Visit Lauderdale is positioning the destination at the forefront of the 2026 travel conversation. The message is clear: whether you’re traveling for business or a much-needed escape, Greater Fort Lauderdale is the place to find your joy, and keep it.