Wave Kids Partners with NASCAR Driver Alli Owens for Talladega ARCA Race
SPORTS
Wave Kids™ | Alli Owens
Wave Kids, the world's first lifestyle kids beverage brand, has announced an official partnership with NASCAR driver Alli Owens. The collaboration will kick off at the 2026 ARCA Menards Series Event #4 at Talladega Superspeedway in Talladega, Alabama, on April 25, 2026.
As part of the partnership, the Wave Kids logo will appear on Owens' race car as she returns to one of the sport's most iconic tracks. Wave Kids will also be in the pit lane capturing exclusive behind-the-scenes content throughout race weekend, giving fans access to Owens' return and the team's preparation.
Aligned Mission
"We're thrilled to partner with Alli, her determination, resilience, and commitment to helping kids and families make healthy choices align so naturally with everything Wave Kids stands for," said Shelly Garg, Founder of Wave Kids. "This partnership is about inspiring kids and families to chase their dreams, push past limits, and enjoy the ride both on and off the circuit."
Owens' racing career began at age eight in BMX before she shifted to dirt racing at 13, becoming the youngest female to win a stock car race in Florida. By 18, she had moved to North Carolina to compete in NASCAR and ARCA, quickly becoming a standout across multiple series including the ARCA Menards Series, NASCAR Craftsman Truck Series, NASCAR Xfinity Series, and NASCAR Cup Series.
Racing History
Between 2008 and 2010, Owens achieved multiple top 10 finishes. In 2009, she made history as the first female driver to qualify second at Daytona. Off the track, she appeared in Glamour Magazine, on the Today Show in Hawaii, and at New York Fashion Week.
Owens stepped out of the driver's seat in 2011 to focus on raising her family and made a brief return in 2016. She officially renewed her ARCA and NASCAR licenses for the 2025 season, marking a new chapter in her racing career.
"I couldn't be more excited to partner with Wave Kids," said Owens. "As a mom, their mission really resonates with me. It means a lot to team up with a brand that celebrates family while cheering me on as I get back in the driver's seat."
Fan Engagement
To celebrate the partnership, Wave Kids and Owens are launching a fan giveaway featuring a one-year supply of Wave Kids products along with signed memorabilia. Fans can follow both Wave Kids and Alli Owens on social media for exclusive content, race weekend access, and giveaway details.
About Wave Kids
Wave Kids is the first better-for-you lifestyle kids beverage brand made specifically for kids. Founded by a practicing FDA attorney and mom, each color-changing kid-sized can features kid-drawn artwork and a mission rooted in health, sustainability, and joy.
The brand operates under a "Super Refreshing, Seriously Silly" tagline, aiming to prove that healthy choices don't have to be boring. Wave Kids positions itself as part of a movement to change the way kids hydrate while maintaining an approach that prioritizes fun alongside functionality.
The partnership represents an intersection of family values and competitive sports, with both Wave Kids and Owens sharing a focus on perseverance and making positive choices. The collaboration extends beyond traditional sports sponsorship to include content creation and fan engagement designed to connect with families who follow both racing and health-conscious lifestyle brands.