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Tom Beckbe Secures Strategic Investment From Cox Outdoors

HOSPITALITY

9/14/20262 min read

Tom Beckbe Secures Investment From Cox Outdoors.

Tom Beckbe, the Birmingham‑based maker of classic American outdoor apparel and gear, has announced a minority investment from Cox Outdoors, the newest division of Cox Enterprises. The partnership marks a significant milestone for the brand, supporting its vision for long‑term growth, expanded retail presence, and continued investment in conservation initiatives that have shaped Tom Beckbe’s identity since its founding.

Partnership Rooted in Shared Values

Co‑founder Radcliff Menge emphasized that the partnership aligns perfectly with Tom Beckbe’s ethos.
“We built Tom Beckbe with a focus on great products, great customer service, and support for conservation. Our new partnership with Cox will allow us to double down on those core values,” he said.

Menge noted that Cox’s people‑first philosophy and long‑term business approach made the company an ideal partner. Cox Enterprises Chairman and CEO Alex Taylor echoed this sentiment, praising the brand’s family values and conservation ethic, qualities that resonate strongly with Cox Outdoors’ mission.

From a Better Hunting Jacket to a Full Outdoor Lifestyle Brand

Founded in 2015 by Radcliff and Mary Menge, Tom Beckbe began with a simple idea: create a better hunting jacket. That idea quickly evolved into a full line of apparel and gear designed for both the field and everyday life. Today, the brand offers a wide assortment of products available online and through a growing network of owned and partner retail stores.

Tom Beckbe’s newest brick‑and‑mortar location, in Atlanta’s Buckhead neighborhood, is set to open this September, marking another step in the brand’s expanding retail footprint.

Cox Outdoors: A New Division Focused on Conservation and Generational Growth

Cox Outdoors is Cox Enterprises’ newest division, created to partner with leading outdoor consumer brands that share its commitment to conservation and long‑term stewardship. The investment in Tom Beckbe supports the Menges’ growth vision, including:

Opening new retail stores
Expanding product development
Strengthening partnerships with conservation organizations such as Ducks Unlimited and Bonefish & Tarpon Trust

The partnership is designed to help Tom Beckbe scale responsibly while preserving the craftsmanship and values that have defined the brand since its inception.

Independently Run, Authentically Rooted

Despite the new investment, Tom Beckbe will remain independently operated by its founders, maintaining the same team, values, and commitment to quality that customers have come to trust. The brand’s dedication to craft, conservation, and classic American outdoor style remains unchanged, now supported by a partner that shares its long‑term vision.

A Strong Step Forward for an American Outdoor Original

With Cox Outdoors’ investment, Tom Beckbe is poised for meaningful growth while staying true to its heritage. The partnership reinforces the brand’s mission to create durable, thoughtfully designed outdoor gear and to support conservation efforts that protect the landscapes its customers love.

Tom Beckbe’s next chapter blends expansion with stewardship, a combination that strengthens its position as a leader in American outdoor apparel.

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