Well People Partners with Arbor Day Foundation on California Wildfire Restoration
HEALTH & BEAUTY
Guided by EWG VERIFIED® standards and pregnancy-friendly formulas, Well People elevates plant-powered beauty into purposeful impact.
Well People has partnered with the Arbor Day Foundation to plant thousands of trees in California regions devastated by wildfires. The collaboration brings together the clean beauty brand owned by e.l.f. Beauty and the global nonprofit organization in a reforestation effort that translates consumer purchases into environmental impact.
The Oakland-based company announced it will fund the planting of approximately 25,380 trees in areas affected by California wildfires. The trees will specifically support restoration efforts following the Dixie Fire, helping rebuild healthy forests, protect wildlife habitat, and safeguard water sources.
Pioneer in Plant-Powered Beauty
Well People has been creating high-performance clean cosmetics and skin care powered by plants since 2008. The brand holds more than 100 Environmental Working Group Verified products, making it the most EWG Verified cosmetics brand in its category. The EWG certification represents one of the highest standards of clean in the beauty industry.
"Nature has always been our greatest inspiration," said Shirley Pinkson Manas, Co-founder of Well People. "We founded Well People on the belief that high-performance, plant-powered clean beauty should care for both your skin and the planet. Our partnership with the Arbor Day Foundation is an extension of that belief, helping us give back in a way that supports a healthier future for all."
From Products to Planetary Impact
The partnership extends Well People's mission beyond beauty products into hands-on reforestation work. The donation to the Arbor Day Foundation will help restore forest ecosystems in California, where wildfires have caused significant environmental damage in recent years.
"Trees are one of the most powerful tools we have for restoring balance in nature," said Dan Morrow, Vice President of Partnerships at the Arbor Day Foundation. "Through this partnership with Well People, we are able to translate everyday consumer choices into meaningful reforestation impact. The trees planted will help restore ecosystems, strengthen biodiversity and rebuild communities."
Limited-Edition Collaboration
To engage consumers in the reforestation effort, Well People has created a limited-edition belt bag in partnership with the Arbor Day Foundation. Beginning now, customers who purchase Well People's bestselling Daygleamer Mineral Sunscreen Serum SPF 34 on wellpeople.com will receive the belt bag for free while supplies last.
The belt bag is crafted from 100 percent recycled materials and features an adjustable waist strap with a spacious zippered compartment. The design celebrates the partnership with co-branded Well People and Arbor Day Foundation detailing, positioning it as a hands-free companion for exploring nature.
About the Featured Product
Daygleamer Mineral Sunscreen Serum SPF 34 is a mineral sunscreen serum that hydrates, brightens, and protects skin with a radiant finish. The non-comedogenic, pregnancy-friendly formula blends effortlessly into skin and wears well under makeup. It contains plant-powered ingredients including an antioxidant-rich oil complex and aloe leaf juice, along with science-driven ingredients like brightening niacinamide, non-nano zinc oxide, and Vitamin C.
Well People products are clean and vegan, pregnancy-friendly, dermatologist-developed, and double-certified by Leaping Bunny and PETA as cruelty-free. The brand is committed to formulas free from sulfates, preservatives, and synthetic fillers, with products made in Fair Trade Certified facilities.
The Arbor Day Foundation is a global nonprofit with more than one million members that has planted more than half a billion trees alongside partners over 50 years. The organization inspires people to plant, nurture, and celebrate trees in pursuit of a future where all life flourishes through the power of trees.